How to post affiliate links & discount codes on Instagram
Here’s how to post affiliate links and discount codes on Instagram.
What is an avln.me link? Understanding Avelon's affiliate links
If you’ve clicked on a product recommendation in an article from a trusted publisher (perhaps a bike review, a running shoe roundup or a gear buying guide) and noticed the URL passing through avln.me or saw app.avelonetwork in your browser, you might be wondering what it is.
The short answer: it’s an affiliate tracking link operated by Avelon Network, a UK-based premium affiliate network for the sports and outdoor industry.
When you click the link, Avelon Network is able to attribute the sale back to the publisher or affiliate who the link belongs to – and award them a commission for their promotion of the product.
No personal data is collected during this click (and that’s what makes Avelon so much more powerful than any other affiliate tool), but we’ll get to that later.
Here’s everything you need to know:
What does avln.me do?
avln.me is a redirect domain used by Avelon Network.
When a publisher, such as a cycling magazine, outdoor gear review site, or fitness editorial, links to a product they’ve written about, that link is often routed through avln.me so that the click and any subsequent purchase can be properly tracked and attributed.
This is standard practice across affiliate marketing. The link takes you to exactly the same product page you’d reach if you navigated to the retailer’s website directly. Nothing changes about the product, the price you pay, or the checkout experience. The avln.me redirect simply allows the publisher to receive a commission for the referral, which is how many independent editorial sites fund the journalism and product testing that readers rely on.
What about app.avelonetwork.com?
If you’ve seen app.avelonetwork.com referenced in a link or in your browser’s network activity, this is the Avelon Network platform itself: the system that publishers and brands use to manage their affiliate partnerships. It serves the tracking infrastructure that powers those avln.me redirects.
Again, this is entirely routine. Any affiliate network has a platform domain where its technology runs. Seeing app.avelonetwork.com simply confirms that the publisher you’re reading uses Avelon Network as their affiliate partner.
Which affiliate networks use avln.me?
Avelon Network, and only Avelon Network. The avln.me domain and the app.avelonetwork.com platform are both owned and operated by Avelon Network Ltd, a company registered in the United Kingdom (Company No. 13772806).
Avelon is a specialist affiliate network built exclusively for the sports and outdoor space. Unlike general-purpose affiliate networks that work across every product category, Avelon focuses on connecting premium editorial publishers with sports, cycling, running, outdoor, and adventure brands. The network’s publisher partners include well-known names in sports media, and its brand partners span categories from cycling apparel and components to running nutrition, outdoor gear and wearable technology.
Is it safe to click an avln.me link?
Yes. Clicking an avln.me link is no different from clicking any other affiliate link on the web.
It redirects you to the brand’s own website, and Avelon does not host product pages, collect payment information or sit between you and the retailer in any way. Once you land on the brand’s site, your experience is exactly the same as if you’d typed the URL in yourself.
Avelon Network operates with a strong emphasis on data privacy. The network tracks clicks and conversions using anonymised identifiers and it does not collect, store, or process personal data about end consumers.
There are no third-party cookies being dropped for retargeting purposes and no personal information is shared between the publisher and the brand beyond what’s needed to attribute a sale.
I landed on a page in between the link and the website with a discount code - what does this mean?
If you landed on a page like this below, then it means that the affiliate has provided you with a discount code. These pages are called Smart Referral Pages and stop coupon codes being leaked to coupon code websites.
Simply click the ‘copy code and continue’ box and the code will be copied to your clipboard for you to check out with.
Why do publishers use Avelon?
Publishers in the sports and outdoor space choose Avelon for several reasons. The network operates a curated model, meaning it works only with genuine editorial publishers, not coupon sites, cashback platforms, or browser extension toolbars that can intercept commissions from real content creators. This protects publishers by ensuring that their editorial work is properly credited when a reader makes a purchase.
Avelon also offers technology specifically designed for editorial affiliate marketing, including Split Level Attribution (which tracks the full reader journey across multiple touchpoints rather than relying on last-click attribution alone) and anti-coupon leak technology that prevents discount codes from being scraped and redistributed by unauthorised third parties.
For publishers, this means more accurate attribution and fairer compensation. For readers, it means the editorial sites they trust can continue to fund in-depth reviews, testing, and journalism through a sustainable revenue model.
What publishers use Avelon?
Avelon‘s publisher network includes some of the most recognised names in sports and outdoor media. You can explore a list of publishers that Avelon works with here.
Publishers such as:
- BikeRadar
- Believe In The Run
- Runner’s World
- Men’s Health and Women’s Health
- Cycling Weekly
- Cyclingnews
- MTB-news
- Women’s Running
- Cyclist.co.uk
- road.cc
And many more use Avelon to power the affiliate links within their product reviews, buying guides, and editorial recommendations.
The network also works with independent creators and specialist voices in the cycling, running, and outdoor space. If you’re seeing an avln.me link, it’s likely on a site that takes its editorial integrity seriously, as Avelon only partners with publishers that produce genuine, original content.
Why do merchants/brands use Avelon?
Brands in the sports and outdoor industry partner with Avelon to access a curated network of high-quality editorial publishers. Because Avelon excludes cashback and coupon affiliates, brands can be confident that the traffic they receive comes from genuine editorial recommendations rather than from discount-driven channels that erode brand value and margin.
The network also provides brands with transparent reporting, split-level attribution data, and tools like iris links that give granular insight into how editorial content drives purchasing decisions.
In summary
If you’ve seen an avln.me link or an app.avelonetwork.com reference while reading a product review or buying guide on a sports or outdoor publication, there’s nothing to be concerned about. It simply means the publisher uses Avelon Network, a UK-based, specialist affiliate network for the sports and outdoor industry, to manage their product links and earn commission on purchases made through their editorial recommendations.
The link is safe, the product and price are unchanged, and no personal data is collected. It’s just the infrastructure that helps independent publishers keep producing the content you value.
Posts related to this article
Explore other posts related to this article below, or head back to Affiliate Support.
Completing your affiliate profile
How to complete your affiliate profile when you join Avelon. We recommend adding all your social media URLs, a bio and a profile photo to your profile.
Applying to affiliate programs
Applying to affiliate programs couldn’t be simpler when you join Avelon. In this guide, we’ll walk you through all the steps required.