PUBLISHER RELATIONSHIPS

Explore our publisher & sub-network relationships

From sports publishers such as Women’s Running and Cycling Weekly through to sub-networks such as Affilizz and Squirrel.

Jump straight to each publisher category below

Cycling
Running / hiking
Triathlon
Swimming
Gym & Fitness
Other / non-sport

Cycling publishers

No gatekeeping here. Our entire list of cycling specific affiliate backed publications are below. Direct relationships mean a publisher is active on Avelon and delivering sales within a program, alongside us being friends with the editors and affiliate managers at the publication.

Publisher nameWebsitePublishing houseOn platform name
99 Spokeshttps://99spokes.com99 Spokes99 Spokes
BikeRadar (single links)https://www.bikeradar.comOur MediaBikeRadar
BikeRadar (price comparison)https://www.bikeradar.comOur MediaSquirrel Affiliates
Bikerumor!https://www.bikerumor.comAll Gear DigitalBikerumor!
Bikesyhttps://bikesy.co.ukBikesyBikesy
Bike-testhttps://bike-test.comN.ABike-Test
Cleanriderhttps://www.cleanrider.comCleanriderCleanrider
Cycle Sproghttps://www.cyclesprog.co.ukCycle SprogCycle Sprog
Cyclingnewshttps://www.cyclingnews.comFuture PLCFuture PLC
Cyclisthttps://www.cyclist.co.ukMetropolisCyclist
Cycling Bargainshttps://cycling-bargains.co.ukCycling BargainsCycling Bargains
Cycling Electrichttps://www.cyclingelectric.comMetropolisCycling Electric
Cycling Weeklyhttps://www.cyclingweekly.comFuture PLCFuture PLC
Electroheadshttps://electroheads.comElectroheadsElectroheads
Global Cycling Networkhttps://www.globalcyclingnetwork.comPlay Sports NetworkGlobal Cycling Network
MBRhttps://www.mbr.co.ukFuture PLCFuture PLC
MTB-Newshttps://www.mtb-news.deMTB-NewsMTB-News
Offroad.cchttps://off.road.ccFarrelly AtkinsonAffilizz
Optic Cycleshttps://opticycles.comOptic CyclesOptic Cycles
PEZ Cycling Newshttps://pezcyclingnews.comPEZ Cycling NewsPEZ Cycling News
Pinkbikehttps://www.pinkbike.comOutside IncOutside Inc
Road.cchttps://road.ccFarrelly AtkinsonAffilizz
Singletrackhttps://singletrackworld.comSingletrackSingletrack
The Loam Wolfhttps://theloamwolf.comN.AThe Loam Wolf
The Ride Companionhttps://theridecompanion.co.ukTRC Media GroupThe Ride Companion
Transition Velohttps://www.transitionvelo.comTrasition VeloTransition Velo
Weelz!https://weelz.ouest-france.frNowVelo Publishing SASWeelz!

List last updated: March 2025

Running, hiking & outdoor publishers

We’re currently building our relationships with running magazines. If there’s any on the list we’re missing, just let us know.

Publisher nameWebsitePublishing houseOn platform name
Advnturehttps://www.advnture.com/Future PLCFuture PLC
Backpackerhttps://www.backpacker.comOutside IncOutside Inc
Live For The Outdoorshttps://www.livefortheoutdoors.comBauer Media GroupLive For The Outdoors
Runhttps://run.outsideonline.comOutside IncOutside Inc
RUN247https://run247.com247 GroupRUN247
Run Ultrahttps://run-ultra.comRun UltraRun Ultra
The Great Outdoorshttps://www.thegreatoutdoorsmag.comKelsey MediaThe Great Outdoors
Trailrunnerhttps://www.trailrunnermag.comOutside IncOutside Inc
Women's Runninghttps://www.womensrunning.co.ukAnthemAffilizz

List last updated: March 2025

Indirect running publications

Indirect means we have an API available to the publication or we have a sub-network integration available. Whilst these publications are available on Avelon, we do not communicate with them directly (it’s all automated).

Publisher nameWebsitePublishing houseOn platform name
Runner's Worldhttps://www.runnersworld.comHearstRunner's World OR Squirrel Affiliates

Triathlon & swimming publishers

There aren’t many triathlon or swimming specific publications around, but we have a good handle on all of the premium ones below. It’s worth noting that publishers who aren’t swimming specific will feature swimming products in their coverage.

Publisher nameWebsitePublishing houseOn platform name
220 Triathlonhttps://www.220triathlon.comKelsey Media220 Triathlon
Global Triathlon Networkhttps://www.globaltrinetwork.comPlay Sports NetworkGlobal Triathlon Network
Outdoor Swimmer Maghttps://outdoorswimmer.comOutdoor Swimmer MagOutdoor Swimmer Mag
Propulsion Swimhttps://www.youtube.com/c/propulsionswimmingPropulsion SwimPropulsion Swim
TRI247https://www.tri247.com247 GroupTRI247
Triathletehttps://www.triathlete.comOutside IncOutside Inc
Trivelohttps://blog.trivelo.co.uk/TriveloTrivelo

List last updated: March 2025

Gym & Fitness publishers

Publisher nameWebsitePublishing houseOn platform name
Men's Fitnesshttps://www.tri247.com247 GroupTRI247
Top Santéhttps://www.220triathlon.comKelsey Media220 Triathlon
Women's Fitnesshttps://www.triathlete.comOutside IncOutside Inc

List last updated: March 2025

Indirect gym & fitness publishers

Indirect means we have an API available to the publication or we have a sub-network integration available. Whilst these publications are available on Avelon, we do not communicate with them directly (it’s all automated).

Publisher nameWebsitePublishing houseOn platform name
Men's Healthhttps://www.menshealth.comHearstSquirrel Affiliates

List last updated: March 2025

Other / non-endemic media

We have access to non-endemic media titles through our publishing house relationships. See a selection of these relationships below.

Publisher nameWebsitePublishing houseOn platform name
Angling Timeshttps://www.anglingtimes.co.ukBauer Media GroupAffilizz
Bikehttps://www.bikemagazine.co.uk/ Bauer Media GroupAffilizz
Carhttps://www.carmagazine.co.uk Bauer Media GroupAffilizz
Country Walkinghttps://www.anglingtimes.co.ukBauer Media GroupAffilizz
Empirehttps://www.anglingtimes.co.ukBauer Media GroupAffilizz
Good to Knowhttps://www.goodto.com Future PLCFuture PLC
Fit & Wellhttps://www.fitandwell.com/ Future PLCFuture PLC
GearJunkiehttps://gearjunkie.com/All Gear DigitalGearJunkie
Graziahttps://graziadaily.co.ukBauer Media GroupAffilizz
Golf Monthlyhttps://www.golfmonthly.com/Future PLCFuture PLC
Horse & Houndhttps://www.horseandhound.co.ukFuture PLCFuture PLC
Le Mondehttps://www.lemonde.fr/en/Le MondeLe Monde
Marie Clairehttps://www.marieclaire.co.ukFuture PLCFuture PLC
MCN (Motorcycle News)https://www.motorcyclenews.comBauer Media GroupAffilizz
Rugby Worldhttps://www.rugbyworld.comFuture PLCFuture PLC
Stuffhttps://www.stuff.tvKelsey MediaStuff.tv
Sea Anglerhttps://www.seaangler.co.ukKelsey MediaSea Angler
T3https://www.t3.comFuture PLCFuture PLC
Tech Radarhttps://www.techradar.comFuture PLCFuture PLC
Today's Golferhttps://www.techradar.comBauer Media GroupAffilizz
Tom's Guidehttps://www.tomsguide.comFuture PLCFuture PLC
Vegan Food & Livinghttps://www.veganfoodandliving.comAnthemAffilizz
Which?https://www.which.co.ukWhich?Which? OR Squirrel Affiliates
Yachting Worldhttps://www.yachtingworld.comFuture PLCFuture PLC
Your Horsehttps://www.yourhorse.co.ukKelsey MediaYour Horse

List last updated: March 2025

Sub-networks / sub-publishers

Sub-networks (or sub-publishers) are a collection of publishers under another entities name. This entity provides technological solutions that manage linking, tracking and payouts for the publishers.

Sub-networkFocusStatus
Affiliate.comGenericLIVE
AffilizzSportsLIVE
SkimlinksPremium content publishersQ1 2026
SquirrelSports & premiumLIVE

List last updated: November 2025

Frequently asked questions about our publisher partnerships

How do I work with these publishers?

Every affiliate relationship is unique, but the majority of these publishers work through product feeds.

Product feeds are, as they sound, a feed of your products. You provide this feed to us and we turn it into an affiliate product feed which then automatically feeds into articles where the publisher has mentioned a product you have in stock.

The placement of your links in articles depends on a variety of factors such as commission, price, stock, relationship with publisher, conversion rate etc.

How do I create a product feed?

Product feeds are usually made by installing an app that creates product feeds on your website.

We have a selection of approved apps which we will notify you of when you are onboarded.

Can you work with any publisher?

Yes, we can work with any publisher and we do not work on exclusivity contracts.

If the publisher is not on our system, we can onboard them in as little as 3-minutes and get them promoting your product right away through single affiliate linking tools.

Can I choose which publishers I'd like to work with?

Yes, you have the choice of who you’d like to work with throughout the platform.

Working with a publisher is as simple as either inviting them to your program or accepting their application. You can pause or deny your relationship at any time, too.

Is there a fee for generating product feeds?

No, there is no fee for generating or maintaining product feeds.

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