Avelon wins Best Value, Best Functionality & Features, Best Ease of Use and Best Customer Support on Capterra. Sports affiliate programs 2025: sunglasses, watches, running shoes, cycling retailers, bicycle manufacturers and lights
The sports industry is thriving, offering numerous opportunities for affiliates to partner with reputable sports brands. Avelon is the only sports specific affiliate network in the world – offering 600% higher than average commissions and a simple, easy to use platform.
If you’re looking for the best sports affiliate programs, then look no further. In this article, we’ll cover commission offerings, attribution windows and many other facts from the below endurance sports brands we work with: (you can click the name and it’ll take you directly to the program overview)
Jump right to the affiliate program in question by clicking the brands name:
- SunGod affiliate program
- Coros affiliate program
- Sigma Sports affiliate program
- Balfe’s Bikes affiliate program
- QUOC affiliate program
- Saddleback affiliate program
- Freewheel affiliate program
- Tri-Fit Athletic affiliate program
- Orbea affiliate program
- Exposure Lights affiliate program
- Albion affiliate program
- Newlane affiliate program
- Kitbrix affiliate program
- Maurten affiliate program
- Styrkr affiliate program
- Team Cycles affiliate program
- SUPER73 affiliate program
- Muc-Off affiliate program
- Janji affiliate program
However, there are more sports brands joining Avelon every day. If you’d like to stay in the loop or gain access to the Avelon roster of sports affiliate programs, just sign up to the platform to view every affiliate program that’s currently active.
SunGod affiliate program
Commission: 5% | AOV: £300.00 | Attribution window: 30-days | Program state: open for applications
SunGod are brand new to the affiliate space but with a wide range of products covering cycling, running, trail running, skiing, snowboarding and many other sports – there’s something to promote for everyone. SunGod originally signed up to Avelon to help their ambassadors/athletes promote their products on their website, but have since opened up their program to all sports publishers.
SunGod provide a wide range of assets for promotion but are specifically interested in content creation partnerships and not interested in discount code providers. We highly recommend reaching out to their team prior to applying.
SunGod also provide a product feed in multiple currencies within Avelon, so you can work through sub-networks, data amalgamators or generate your own programatic link placements.
COROS affiliate program
Commission: 4% | AOV: £399.99 | Attribution window: 30-days | Program state: open for applications
COROS are making waves in the high-performance sports watch community – working with Olympic athletes such as Jacob Ingebrigtsen, Eliud Kipchoge and Emily Infield. Their affiliate program is designed to help incentivise content creation ambassadors and sports publishers through gifting, reviews and product feeds on contextual articles.
With an average order value of £399.99 and 4% commission, the earning potential for COROS is huge – plus, they’re providing a mass of supportive promotional assets for all affiliates.
The best bit? COROS have moved into the cycling computer space, too – meaning if you’re not into watches, you can review their DURA Solar GPS Bike Computer and earn some hefty commissions.
Sigma Sports affiliate program
Commission: 2% | AOV: £280.00 | Attribution window: 30-days | Program state: open for applications
Sigma Sports are officially leaving Awin after a 4-year stint and moving solely to work with Avelon. Why? Because Avelon is sports specific and provides access to a huge array of sports publishers, ambassadors and athletes. This is great news for users of Avelon as Sigma Sports are the largest eCommerce, premium cycling retailer in the UK.
Sigma Sports are focusing on product feed affiliates over the next 3-months, meaning any affiliates looking for a feed with over 100k products all at competitive prices need not look any further. From world renowned apparel brands such as MAAP, Pas Normal and Cafe du Cycliste to luxury bicycle manufacturers such as Specialized, Pinarello and Cervelo – Sigma Sports has you covered.
Balfes Bikes affiliate program
Commission: 2.8% | AOV: £455.00 | Attribution window: 90-days | Program state: open for applications
Whilst Balfe’s Bikes may be a chain of twelve stores based in London, that’s not to say they aren’t absolutely brilliant at eCommerce in the cycling industry. Currently driving a huge number of sales through their affiliate program, Balfe’s Bikes take the time to set up calls with all their affiliates to ensure they have all the promotional material they could need.
2.8% commission and a 90-day attribution window is also very generous – with automatic de-duplication in place and a product feed with 80,000 well-priced items in. Oh, and did I forget to say they offer free delivery over £30.00?
QUOC affiliate program
Commission: 7% | AOV: £180.00 | Attribution window: 30-days | Program state: open for applications
Wait, QUOC has an affiliate program? Damn right it does – and it’s through Avelon. Not only are they offering 7% commission and a 30-day attribution window, but they want to openly find new ambassadors, athletes and publishers to review their products and create content.
The team are all experienced riders so they understand how to make a great pair of shoes, too – so you’re safe in the knowledge that your review will be easily undertaken.
In terms of assets, QUOC is providing a product feed and a whole host of creative assets to help out in your promotion of the brand, but they’ve openly stated they’d prefer you make your own content.
Orbea affiliate program
Commission: 7% | AOV: £4200.00 | Attribution window: 90-days | Program state: open for applications
Looking for a bicycle brand that’s at the top of their game and putting some serious push into their affiliate program? Then look no further than Orbea. Orbea are based in Spain but available worldwide through Avelon – and their affiliate program shows true commitment to helping retailers in local regions drive more online bike sales.
You see, Orbea’s affiliate program is aimed at Click and Collect direct through their website – meaning they’re pushing sales through their site like any other eCommerce site, but the sale is actually going through to their retailer. Orbea is still paying the commission, but the retailer is the one receiving the sale.
Orbea’s affiliate program has an AOV of £4200.00, an attribution window of 90-days and an impressive 7% commission. On a £4200.00 order, the average commission payout is £294.00. That’s some serious incentivisation.
Exposure Lights affiliate program
Commission: 2% | AOV: £280.00 | Attribution window: 30-days | Program state: open for applications
Exposure Lights produce the top rated lights for cycling, trail running and marine expeditions on the planet. Moving towards 2025, Exposure Lights have embraced their Direct to Consumer website and have started working with Avelon for their affiliate program, offering 2% commission and a 30-day attribution window.
Saddleback affiliate program
Commission: 7% | AOV: £89.50 | Attribution window: 30-days | Program state: open for applications
Saddleback are one of the largest distributors in the cycling industry but in 2023 they launched their own direct to consumer website for all their brands. They became one of the largest eCommerce cycling retailers almost overnight and have utilised affiliates to grow their offering through 2024.
Stocking premium brands that include Abbey Bike Tools, Castelli, Chris King, ENVE, Feedback, Kogel, Moots, Pivot, Sidi, Silca, Sportful, Troy Lee Designs and Wolf Tooth – their program has a wide range of commissions available.
Saddleback’s affiliate program offers up to 7% and a 30-day attribution window, but also has real time product feeds that means if you’re connecting with them through a sub-network, data aggregator or ingest product feeds for your own widgets – you’ll always have something to link to from them.
Albion affiliate program
Commission: 5% | AOV: £300.00 | Attribution window: 30-days | Program state: open for applications
Albion are potentially the most niche brand we work with on Avelon. Their premium, ultra-distance gravel cycling positioning allows them to create incredibly focused products that stand the test of time – whilst winning best in test awards across virtually every cycling publisher makes them the go-to brand for riders within this sector.
Albion’s affiliate program is incredibly lucrative with a 5% commission on an AOV of £300.00. Their attribution window is 30-days (which is pretty standard) but if you’re a social media influencer/content creator in the space – you’ll find yourself given a 5% off code to provide to your followers. As Albion never discounts their products and never reduces anything for Black Friday (as their products are year round and they don’t model years), this is a great option for the long-distance cyclists out there.
Freewheel affiliate program
Commission: 7% | AOV: £212.50 | Attribution window: 240-days | Program state: open for applications
Freewheel are one of the largest eCommerce cycling retailers in the United Kingdom and as such, have a huge catalogue of products with generous commissions. Some of the most popular brands they stock are Garmin, Lazer, Shimano, Elite, Quad Lock, Kryptonite, 100%, Saracen Bikes, Finish Line, Infiniti and hundreds more.
As Freewheel started as a distributor, they are incredibly well connected and provide a Click & Collect option in other bicycle stores across the country – something we’ve never seen before but is a great way to drive much high conversion rates. They also offer free shipping over £75.00.
Freewheel offer 7% commission and a very generous 240-day attribution window (which we’ve never seen before and is a great offer for affiliates looker to push high value products across their site).
Tri-Fit Athletic affiliate program
Commission: 7% | AOV: £185.00 | Attribution window: 60-days | Program state: open for applications
Winning virtually every award out their for their innovative approach to triathlon specific apparel, Tri-Fit Athletic are a force to be reckoned with in the triathlon world. Utilising and developing endurance sports fabrics that not only wick sweat quickly and provide compression, but also boast impressive aerodynamics – means Tri-Fit Athletic are an easy sell for any affiliate in the endurance sports space.
Tri-Fit Athletic’s affiliate program is one of the key drivers of growth for the brand for 2024 and in 2025, they have big plans to further this growth with performance bonuses for top affiliates. Their commission currently starts at 7% and increases as targets are met – with the highest commission being 15%.
Tri-Fit Athletic understand their products require some consideration and therefore provide a 60-day attribution window for all affiliates. They do not currently have a product feed due to UPC/EAN restrictions, but in 2025 they will do. This will not only make it easier for linking to products but will provide real time stock updates to ensure conversion rates stay high.
Newlane affiliate program
Commission: 10.5% | AOV: £89.99 | Attribution window: 30-days | Program state: open for applications
It can be pretty difficult to get excited about a helmet brand, but Newlane are reinventing the helmet space with their commuter specific, packable helmet. The Newlane helmet features a flippable helmet lid that reduces the bulkiness of traditional helmets – meaning you don’t have to walk around with a cumbersome helmet when you’re off the bike. You can simple flip the top inside itself, pack it in your bag and voila!
Newlane has recently been featured in the likes of T3, Cycling Weekly, Road.cc, Daily Express, The Sunday Times and are bound to be featured in many more over the coming months. Their affiliate program only went live in December 2024 but offers a generous 10.5% commission rate, 30-day attribution window and they even have a real time product feed.
Kitbrix affiliate program
Commission: 21% | AOV: £139.00 | Attribution window: 90-days | Program state: open for applications
Kitbrix stemmed from the idea that triathletes needed to be more organised in transition. So much time can be lost when you just can’t find the kit you’re meant to be changing into. That’s why Kitbrix developed an incredibly durable bag with a waterproof base, designated pockets and the ability to zip them together – so you can have a bag for each dedicated discipline.
Kitbrix’s affiliate program offers 21% commission across their entire range. The average order value is also £139.00, meaning if you sell one of their bags you’ll be netting £27.00 in commission. Plus a 90-day attribution window is pretty generous on a product without a very high entry point.
Real time product feeds are available for all publishers whilst content creators can expect to get gifted products and discount codes to provide to their communities. We’ve seen Kitbrix utilise run, triathlon and swim clubs with great success on Avelon – so if you have a true community around you, then you’ll fly with the Kitbrix affiliate program.
Maurten affiliate program
Commission: 14% | AOV: £204.10 | Attribution window: 30-days | Program state: open for applications
If you’re into endurance sports, then you’ll have no doubt heard of Maurten. The Swedish nutrition brand takes a pure performance approach to fuelling athletes with carbohydrate rich ingredients which are designed for energy, hydration and recovery. Their innovative Bicarb mix is one of the top products for 2024, too. You know the gloopy mixture bowl thing that all the top athletes are eating an hour or so before their race? That’s Maurten – and it’s absolute magic.
Maurten’s AOV is incredibly high and because of that, they provide 14% commission and a whole host of assets which help you advertise for the brand. One thing to note: Maurten are incredibly selective of who they work with. They understand their branding and athletes is what drives them, so they don’t work with general content creators, member rewards sites, discount code websites or cashback sites.
If you’d like to apply to the Maurten affiliate program, just click the link below. Their response rate is currently 30-days, so you may be waiting a while for feedback but if you do get in, you’ll absolutely fly.
Styrkr affiliate program
Commission: 7% | AOV: £48.20 | Attribution window: 30-days | Program state: open for applications
Launching in 2022, Styrkr (Stir-Kuh) has exploded onto the sports nutrition scene through premium collaborations with athletes, publishers and content creators. Their approach to affiliates is to spread the word far and wide, meaning most affiliates will be accepted into their program and be provided large discounts to give to their community.
7% commission isn’t the highest rate we’ve seen, but the conversion rates are impressive (200% higher than other programs) and the offer of 20-25% discount codes for content creators/ambassadors/athletes is nothing to be sniffed at.
Styrkr’s affiliate program also provides a 30-day attribution window and real time product feeds – making them an ideal choice for any endurance sports publishers looking to review the latest nutrition products. Their Bar50 isn’t half bad, either…
SUPER73 UK affiliate program
Commission: 4.9% | AOV: £1800.00 | Attribution window: 45-days | Program state: open for applications
Live in a city? Then you’ll have undoubtably seen a SUPER73 darting about the streets. The unmistakeable Z, S and R Series are staples in urban areas and convey a sense of style and performance with high powered motors and long lasting batteries.
The SUPER73 affiliate program provides some pretty tasty benefits for both publishers and content creators. Everyone gets a 4.9% commission package and a 45-day attribution window, whilst publishers get access to real time product feeds and multi-currency transactions, whilst content creators can arrange demos, test rides for content creation and if targets are met, they may even become full-time ambassadors of the brand.
Muc-Off UK, EU & US affiliate program
Commission: 12% | AOV: £63.00 | Attribution window: 30-days | Program state: open for applications
Muc-Off are potentially one of our favourite brands here at Avelon. The UK based cleaning company are known for their striking pink branding and impressive roster of athletes that sometimes gets them referred to as the Red Bull of cleaning products. 2024 was the first year Muc-Off entered into the affiliate space and we’re excited to see how 2025 pans out for them.
The Muc-Off affiliate program is available throughout the UK, EU and US regions with specific geotargeted programs. Their commission rate stands are 12% with an AOV of £63.00 across all programs – but what’s most interesting is the conversion rate that sits at 3.5% on their eCommerce platform.
Each program has their own product feed, too – whilst their Influencer Management Team is geared up to gift product to content creators in the cycling and motorsports industry.
Janji running affiliate program
Type: running apparel
Commission: 14% | AOV: £112.50 | Attribution window: 30-days | Program state: open for applications
If adventure focused, high-quality, affordable running gear is what you’re looking to promote, then the Janji affiliate program is definitely your cup of tea. Janji are new to the UK but originate from the US – so have quite a team behind them and are looking to make a splash.
The team are looking to work with content creators who specialise in running/outdoor/adventure sports and publishers in the running and fitness space. They are offering 14% commission for any sales and are happy to provide promo codes to influencers to drive sales through social media, too.