Understanding your affiliate sales with Sales Explorer
Sales Explorer is the most in-depth reporting structure to understand your sales. It includes all the data we collect and allows you to see what drove the sale, how long it took someone to make the purchase, what the attribution timeline was and much more.
When affiliates are making sales for you, it’s important to understand exactly where they’re coming from. Our mixture of tracking techniques allows you to learn exactly where everything is coming from – and it’s all laid out in a simple format within Sales Explorer.
Here are some of our most asked questions:
What is Sales Explorer?
Sales Explorer is all the data you need to understand your sales. In the simplified view, you can search by the Order ID, filter by the affiliates and set custom date ranges.
If you’d like a more in-depth breakdown of the sale, just click Details.
When you click Details, the box will expand and more information will populate about that specific sale.
The information available is split into four categories:
- Order overview – order ID, order time, product ID, product name, quantity and total price of each product
- Promo codes – promo code, assigned to and attributed
- Traffic breakdown – clicks, click time and date, the affiliate, the link name, click ID and elapsed time to purchase
- Commissions – total commission, affiliate, commission agreement, commission total and how much an affiliate earned
How can I see more info about the sale?
You can view more info about a sale by clicking Details. This will expand the order and show more information.
Details is in bold on the right hand side of the each order line and under the header Action.
If there is no traffic but a sale has been attributed
If there is no traffic under Traffic breakdown but a sale has been attributed, it means that the sale was completed with a discount code that has been assigned to an affiliate in your program.
You can view the promo code that has been used and who it is assigned to under Promo code usage.
Avelon tracks clicks if a user has clicked an affiliate link. If a user has not clicked an affiliate link, we cannot track that user. However, if you have assigned a discount code to an affiliate in your program and that consumer uses that discount code, we can track the discount code being used and assign the sale to the affiliate.
Traffic will show as ‘0’ in Traffic breakdown, but within Promo code usage you will see the promo code.
What does 'multiple' mean under affiliates on simple view?
Multiple means there are multiple affiliates in the purchase chain. You can view the affiliates involved in the purchase chain and how much they earned for each touchpoint when you click Details.
The reason you may see multiple is because Avelon works on split-level attribution, not last click attribution. We believe this is a much fairer way to attribute sales to affiliates and also eliminates the ability for Honey or any other discount code browser extension to claim a sale (we don’t work with browser extensions or cashback sites).
What is 'isFirstOrder'?
isFirstOrder indicates whether the order is the customers first order or not, otherwise known as ‘new vs returning’.
This data is only shown if you are using our Shopify, WooCommerce, CraftCMS or custom integrations which pass this data to us at the conversion point.
Transaction doesn't match the order time
There can be a few reasons why the transaction and order time are slightly off, but most of the time it’s just down to the data we receive from the eCommerce platform and the ‘status’ they apply to the order.
To cut down on returned/cancelled orders, we request that eCommerce providers do not send us the order information until the status of an order is either paid, shipped or confirmed.
An example of this could be a consumer placing an order with a pre-order product. We will not attribute that sale until the order status has changed to paid, shipped or confirmed. To rectify this, simply search the Transaction ID in your eCommerce platform and you’ll find when the order was actually placed.
Another example could be that the consumer has placed a deposit or pre-ordered the product but your business has set the order status to unfulfilled or awaiting full payment (these statuses can vary depending on the eCommerce platform you use). Once the status changes to paid, we will then receive the data and attribute the sale.
Contact Support
If you require any support on the above, please contact the Support Team.
- Contact Support Team