Future PLC is one of the largest publishing groups in the world. With over 100 publications in its portfolio and some of the most well known sports publications available to work alongside, we’re incredibly excited to be working alongside them with our automated product feed offering.

Future solely works on product feeds, meaning they programatically fill external links through an algorithm which determines the best value for the customer. Their algorithm has a ratio that decides between price, discount, conversion rate, stock, store ranking & many more factors, including distance and shipping cost. 

To work with Future, you must ensure Avelon has your updated product feed, otherwise known as a Google Shopping feed. Avelon will then rewrite this feed into an affiliate feed and programatically provide it to the technology team at Future for distribution.