Partnerships

Avelon partners with sub-network, Squirrel

The integration between Avelon and Squirrel will enable retailers and brands to work alongside

the largest publishers in the world, including BikeRadar, Men’s Fitness, Women’s Fitness,

The Great Outdoors and many more through product feeds.

As of January 2024, Avelon has officially integrated with competitor sub-network, Squirrel. Squirrel has been making waves as of late, helping publishers retain more revenue than its competitors, whilst its range of programmatic, easy to use tools elevates the user experience for all editorial teams.

All retailers/brands with product feeds will automatically have their feed sync’d with the Squirrel system, so it couldn’t be simpler to start working with our largest publishers.

What publishers can I work with through Squirrel?

You can work with the below publishers through the Squirrel x Avelon integration:

  • Cyclist Magazine
  • Cycling Electric
  • BikeRadar
  • Cycling Plus
  • Mountain Biking UK (MBUK)
  • 220 Triathlon
  • Men’s Fitness
  • Women’s Fitness
  • The Great Outdoors
  • Your Horse
  • Psychologies
  • Top Sante
  • Trusted Reviews

How to automatically work with SquirrelΒ 

Working with Squirrel requires a product feed in place and approval of the desired publishers into your affiliate program, which is incredibly simple. During onboarding, your Avelon Account Manager will request a product feed and provide a step-by-step guide on how to set up a product feed.Β 

We work with Push. Retail, WooCommerce and Magento on auto product feed creation, but Shopify, Citrus Lime and CraftCMS require product feed generation. Shopify and Citrus Lime have guides in place to do this, but CraftCMS requires some input from us.

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