Introducing iris
iris turns every click into the best possible path to purchase – automatically routing users by location, availability, price and conversion performance to maximise your affiliate revenue.
iris is launching in Jan 2026
One link. Your global audience.
Smart geo-targeting
Send every click to the right store, in the right country, every time
iris automatically detects a user’s location and routes them to a local retailer that can ship to them, in their currency.
No more dead clicks from international audiences – just higher conversion rates from the traffic you already have.
Scenario 1
You’re based in the UK and share a product link. Someone in the US clicks it. Instead of landing on a UK store with high shipping or no delivery, iris automatically sends them to a US retailer that can ship locally – and the sale actually happens.
Availability & price optimisation
Never lose a sale to out-of-stock pages or bad pricing again
iris checks product availability and pricing in real time across its merchant network. If a product sells out or a better price appears elsewhere, iris instantly redirects traffic to the best available option – without you changing a single link.
Scenario 2
You promote a product that sells out overnight. Normally, that traffic would hit an “out of stock” page. With iris, clicks are instantly rerouted to another trusted retailer with inventory or a better price – so you don’t lose the commission.
Retailer preference & lock-off control
You choose who gets priority – iris handles the optimisation
Set a preferred merchant for a region, allowing you to build brand and retailer relationships. You stay in control of brand relationships and partnerships, while iris ensures every click still follows the smartest path to conversion.’
Scenario 3
You want to prioritise a brand partner or a retailer you have a good relationship with. You set your preference once. Iris optimises within those rules, only redirecting to alternatives when there’s no stock – or respecting the lock-off if you just want to promote that retailer.
Frequently asked questions
How do I create an iris link?
To create an iris link, you must be verified as an affiliate on avelon. Once you are verified, you can start to create links with iris technology.
How do you know which retailers have the same product in stock?
iris utilises product feed integrations with hundreds of retailers (merchants) to understand where a product is in-stock in real time.
I'm linking to a retailer in the United States, but the person who clicks is in Australia
It’s simple: iris scans the users location, at the time of the click, to understand where best to send the user. Geo-location is only part of what makes iris so powerful.
If my preferred retailer doesn't have the product in-stock anymore, what happens?
If there is no stock at your preferred retailer, iris will remove that retailer from your algorithm until the product comes back into stock and sends the user to the new best matching retailer. If you have a lock-off enabled, iris will only send the user to that retailer in that region.
Can I lock all my traffic to one retailer?
Yes – you can lock your traffic to one specific retailer and not use iris if you wish.
Is every retailer available within iris?
Every retailer with a program on Avelon is available within iris. iris gets smarter with every retailer added, so if there are retailers you would like added, just let us know and we’ll go and onboard them to the platform!
How can I post an iris link?
You post an iris link how you would usually post any link – in your Instagram bio, Youtube description, website – anywhere you like.
How much does iris cost?
iris is totally free to use for all verified affiliates within avelon. To gain access to iris, just apply for an account or get invited by one of your brand partners.