How Much Commission Should I Be Offering To Affiliates?

We designed the platform to give brands the insight and confidence to pay affiliates what they're worth.


Unlike other affiliate networks, Avelon charges no onboarding, upfront, monthly or override fees. We designed the platform to give advertisers the insight and confidence to pay affiliates what they're worth.

With the huge upfront costs attributed to other networks, the average commission payment for Affiliates in 2022 is just 3%.

On Avelon we have calculated you are able to offer 2 - 5 times the average commission payment than other affiliate networks, and still retain a better margin.

We have included our recommendations based on your product margin below for an AOV of £62.50.

Average order valueMargin % on productCommission %Final paymentNET profit
£62.5020%5%£3.13£9.38
£62.5030%10%£6.25£12.50
£62.5040%15%£9.38£15.63
£62.5050%20%£12.50£18.75
£62.5060%25%£15.63£21.88

And for an AOV of £1500.

Average order valueMargin % on productCommission %Final paymentNET profit
£1500.0020%5%£75.00£225.00
£1500.0030%8%£120.00£330.00
£1500.0040%11%£165.00£435.00
£1500.0045%13%£195.00£480.00

Of course, these commission percentages change depending on the price of the product. That's why on Avelon you can set commission at product and category levels against SKUs. See our full guide on how to do this here.