{"id":7675,"date":"2024-08-12T13:25:05","date_gmt":"2024-08-12T12:25:05","guid":{"rendered":"https:\/\/avelonetwork.com\/?p=7675"},"modified":"2024-11-15T10:42:27","modified_gmt":"2024-11-15T10:42:27","slug":"tri-fit-athletic-case-study","status":"publish","type":"post","link":"https:\/\/avelonetwork.com\/knowledge-base\/case-studies\/tri-fit-athletic","title":{"rendered":"How Tri-Fit Athletic produces organic sales growth with triathlon specific publishers"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7675\" class=\"elementor elementor-7675\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-de557f1 e-flex e-con-boxed e-con e-parent\" data-id=\"de557f1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10ce4ff elementor-widget elementor-widget-bdt-breadcrumbs\" data-id=\"10ce4ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"bdt-breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class='bdt-ep-breadcrumbs-wrapper'><ul class=\"bdt-ep-breadcrumb  breadcrumb-align-center \"><li><a href=\"https:\/\/avelonetwork.com\/\">Avelon<\/a><\/li>\n<\/ul><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-608b2f13 elementor-widget elementor-widget-heading\" data-id=\"608b2f13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How Tri-Fit Athletic produces organic sales growth with triathlon specific publishers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32ec6fc4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"32ec6fc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tri Fit have come onto the triathlon scene in the past three years, putting their stake in the ground as the award-winning, triathlon specific apparel brand for athletes looking for unrivalled performance. In comparison to other clothing brands in the space, Tri Fit have a refined amount of products, focusing on quality over quantity, and it shows &#8211; with the small brand being dubbed best in test across multiple titles for the past three years.\u00a0<\/p><p><span style=\"font-family: var(--uicore-typography--p-f,'Inter'); font-size: inherit; font-style: var(--uicore-typography--p-st,'normal'); font-weight: var(--uicore-typography--p-w,'600'); letter-spacing: -0.8px; text-transform: var(--uicore-typography--p-t,'none');\">Whilst this overview of Tri Fit and how they took advantage of our deep relationships with sports publishers is a great read &#8211; it&#8217;s a brilliant overview of exactly why you need to analyse your data, adjust your target and double down on what&#8217;s working. And boy, did it work for Tri Fit.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a69d3e elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"7a69d3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"367\" src=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2024\/07\/Screenshot-2024-07-15-at-21.09.36.png?fit=1000%2C367&amp;ssl=1\" class=\"attachment-large size-large wp-image-7699\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2024\/07\/Screenshot-2024-07-15-at-21.09.36.png?w=3004&amp;ssl=1 3004w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2024\/07\/Screenshot-2024-07-15-at-21.09.36.png?resize=300%2C110&amp;ssl=1 300w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2024\/07\/Screenshot-2024-07-15-at-21.09.36.png?resize=1024%2C376&amp;ssl=1 1024w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2024\/07\/Screenshot-2024-07-15-at-21.09.36.png?resize=768%2C282&amp;ssl=1 768w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2024\/07\/Screenshot-2024-07-15-at-21.09.36.png?resize=1536%2C564&amp;ssl=1 1536w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2024\/07\/Screenshot-2024-07-15-at-21.09.36.png?resize=2048%2C753&amp;ssl=1 2048w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2024\/07\/Screenshot-2024-07-15-at-21.09.36.png?resize=1200%2C441&amp;ssl=1 1200w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2024\/07\/Screenshot-2024-07-15-at-21.09.36.png?resize=650%2C239&amp;ssl=1 650w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" data-attachment-id=\"7699\" data-permalink=\"https:\/\/avelonetwork.com\/knowledge-base\/case-studies\/tri-fit-athletic\/attachment\/screenshot-2024-07-15-at-21-09-36\" data-orig-file=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2024\/07\/Screenshot-2024-07-15-at-21.09.36.png?fit=3004%2C1104&amp;ssl=1\" data-orig-size=\"3004,1104\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Screenshot 2024-07-15 at 21.09.36\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2024\/07\/Screenshot-2024-07-15-at-21.09.36.png?fit=1000%2C367&amp;ssl=1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64e15d4f elementor-widget elementor-widget-heading\" data-id=\"64e15d4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why did we start working with Tri Fit?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b93c8fb elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b93c8fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The relationship with Tri Fit started back in the early days of Avelon. They had a change in business ownership and were looking to capitalise on their recent award wins, but didn&#8217;t want to venture into the realm of discount code sites, gifting products to ambassadors with no return or provide huge discount codes to ambassadors. Their products are premium with high-end pricing, and for good reason: they&#8217;re the best on the market.<\/p><p>Luckily for Dan (owner of Tri-Fit), our business model is built on brands retaining as much margin as possible. We work with one or two discount code sites (bear in mind 98.2% of the entire affiliate industry sales are voucher code websites), but we&#8217;re incredibly specific about who we work with. Big shout out to Endurance Zone (fitness to rewards platform) and Tenere Team (they plant trees for every commission payment that they earn).\u00a0<\/p><p>Dan also wanted to get more top-end athletes in his kit without splashing huge sums of money as he&#8217;d been burnt before, but he also didn&#8217;t want to gift every single person some kit to get them posting &#8211; because he was just getting the business going again.<\/p><p>So, to recap. Dan wanted to:<\/p><ol><li>Find high-end athletes without spending huge sums of money<\/li><li>Provide athletes with a reward for driving sales on his site<\/li><li>Capitalise on his recent award wins with publishers across our publisher network<\/li><li>Automate all of the publisher affiliate process<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1dd3170 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1dd3170\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25cb225 elementor-widget elementor-widget-heading\" data-id=\"25cb225\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How did Tri Fit find and incentivise them new athletes?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f6b868 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2f6b868\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dan&#8217;s one of those guys who&#8217;s just a pleasure to speak to and you really buy into the entire ideology of Tri Fit: lower quantity, higher quality products for people wanting to push themselves in triathlon. After an initial few chats with Dan, we stumbled across some pretty interesting data: his return on Google Shopping, Adwords and META ads were diminishing &#8211; but he kept seeing loads of direct to website sales without any attribution.\u00a0<\/p><p>We scrambled around trying to find the reasoning for it, until he got an email from one of his customers at a triathlon club who loved the kit so much, he recommend other people in the club to buy from him as well. A bunch of sales came through that evening within the radius of the person &#8211; and a lightbulb moment arose: his customers were his best affiliates.<\/p><p>Now, how do you find the most influential people in a club and incentivise them to promote your brand without just gifting them kit? A tiered ambassador program whereby athletes could move up the rankings with the more commissions they earn.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b79fe01 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b79fe01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3666f46 elementor-widget elementor-widget-heading\" data-id=\"3666f46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A three-tiered ambassador program<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b20e965 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b20e965\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Tri-Fit ambassador program was separated into three tiers, with the ability to move through the tiers depending on how well you perform and what your level of social engagement is. If you&#8217;d like to download the Ambassador Pack, just drop an email to andrew@avelonetwork.com.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c531c33 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"c531c33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"562\" src=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-12-at-10.14.53.png?fit=1000%2C562&amp;ssl=1\" class=\"attachment-large size-large wp-image-7854\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-12-at-10.14.53.png?w=1781&amp;ssl=1 1781w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-12-at-10.14.53.png?resize=300%2C168&amp;ssl=1 300w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-12-at-10.14.53.png?resize=1024%2C575&amp;ssl=1 1024w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-12-at-10.14.53.png?resize=768%2C431&amp;ssl=1 768w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-12-at-10.14.53.png?resize=1536%2C862&amp;ssl=1 1536w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-12-at-10.14.53.png?resize=650%2C365&amp;ssl=1 650w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" data-attachment-id=\"7854\" data-permalink=\"https:\/\/avelonetwork.com\/knowledge-base\/case-studies\/tri-fit-athletic\/attachment\/screenshot-2024-08-12-at-10-14-53\" data-orig-file=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-12-at-10.14.53.png?fit=1781%2C1000&amp;ssl=1\" data-orig-size=\"1781,1000\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Screenshot 2024-08-12 at 10.14.53\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-12-at-10.14.53.png?fit=1000%2C562&amp;ssl=1\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Page one of Tri-Fit Athletic's Ambassador Program Pack<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-977c541 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"977c541\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b style=\"font-size: inherit; letter-spacing: -0.8px; font-family: var(--uicore-typography--p-f,'Inter'); font-style: var(--uicore-typography--p-st,'normal'); text-transform: var(--uicore-typography--p-t,'none');\">STRENGTH &#8211; TIER ONE<\/b><\/p><p>STRENGTH is their entry tier for ambassadors. It provides 15% discount off RRP for your Tri-Fit purchase, 10% commissions on every sale generated on the site with a discount code and 15% commission on every sale at full RRP &#8211; PLUS ambassadors can get their initial kit cost reimbursed when they trigger \u00a31000.00 of kit sales on the Tri-Fit website. There&#8217;s really no downside.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-971e79b elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"971e79b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"562\" src=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-12-at-10.15.14.png?fit=1000%2C562&amp;ssl=1\" class=\"attachment-large size-large wp-image-7858\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-12-at-10.15.14.png?w=1785&amp;ssl=1 1785w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-12-at-10.15.14.png?resize=300%2C168&amp;ssl=1 300w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-12-at-10.15.14.png?resize=1024%2C575&amp;ssl=1 1024w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-12-at-10.15.14.png?resize=768%2C431&amp;ssl=1 768w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-12-at-10.15.14.png?resize=1536%2C862&amp;ssl=1 1536w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-12-at-10.15.14.png?resize=650%2C365&amp;ssl=1 650w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" data-attachment-id=\"7858\" data-permalink=\"https:\/\/avelonetwork.com\/knowledge-base\/case-studies\/tri-fit-athletic\/attachment\/screenshot-2024-08-12-at-10-15-14\" data-orig-file=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-12-at-10.15.14.png?fit=1785%2C1002&amp;ssl=1\" data-orig-size=\"1785,1002\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Screenshot 2024-08-12 at 10.15.14\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-12-at-10.15.14.png?fit=1000%2C562&amp;ssl=1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ca6cd1 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9ca6cd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b style=\"font-size: inherit; letter-spacing: -0.8px; font-family: var(--uicore-typography--p-f,'Inter'); font-style: var(--uicore-typography--p-st,'normal'); text-transform: var(--uicore-typography--p-t,'none');\">ENDURANCE &#8211; TIER TWO<\/b><\/p><p>ENDURANCE is their second level for ambassadors and gives the ambassador one free Tri-Fit suit plus a 25% off discount on any other Tri-Fit kit, plus a 50% discount on a custom Tri-Fit tri-suit. They earn 10-15% commission on every product sale on the site plus get exclusive access to new products and colour ways of existing products. They can also earn an annual bonus if they become the best performing athlete\/affiliate in this tier.<\/p><p>Athletes only enter this tier once they exceed\/hit the credentials\/requirements for <b>STRENGTH<\/b> and <b>ENDURANCE<\/b> moves them into a few other requirements:\u00a0<\/p><ul><li>\u00a31500.00 of kit sales per year<\/li><li>1 x tagged social post and 1 x tagged story post per week<\/li><li>1 x sharing of a Tri Fit social post per month for 6-months<\/li><li>Tri Fit to be listed in social bios<\/li><li>Race in Tri Fit kit at least 4 times during the season<\/li><li>1 x blog post on the Tri Fit site every year<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e383f3d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e383f3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: inherit; letter-spacing: -0.8px; font-family: var(--uicore-typography--p-f,'Inter'); font-style: var(--uicore-typography--p-st,'normal'); text-transform: var(--uicore-typography--p-t,'none');\"><b>PERFORMANCE &#8211; TIER THREE<\/b><\/span><\/p>\n<p>PERFORMANCE is the top tier of Tri-Fit&#8217;s affiliate\/athlete program. Not only does the user get an incredible amount of support from the team, but they get Tri-Fit apparel and a custom Tri-Fit tri-suit, but they also get bonuses based on race performance in major events, 10-15% commission on sales and even annual bonuses.&nbsp;<span style=\"font-size: inherit; letter-spacing: -0.8px; font-family: var(--uicore-typography--p-f,'Inter'); font-style: var(--uicore-typography--p-st,'normal'); font-weight: var(--uicore-typography--p-w,'600'); text-transform: var(--uicore-typography--p-t,'none');\">This tier is more for pro-triathletes, so entering this tier is on a case-by-case basis.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9716d4 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f9716d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f40a128 elementor-widget elementor-widget-heading\" data-id=\"f40a128\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Connecting with publishers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef6da68 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ef6da68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As you may be aware, publishers now require brands to have an affiliate program for product reviews to go live &#8211; so connecting with his top publishers; 220 Triathlon, TRI247 and Endurance Zone, was his first port of call. Tri-Fit had already won a bunch of awards and had reviews live with the publishers we work closely with, so our technology simply added links into their reviews for Tri-Fit to track how well these reviews were doing.<\/p><p>Tri Fit set up these publishers with generous commissions and no discount codes, meaning the publishers could earn around 10% for every successful transaction. Not bad for an AOV of \u00a3210.00.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-156d311 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"156d311\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"336\" src=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2024\/08\/trifitsales.png?fit=1000%2C336&amp;ssl=1\" class=\"attachment-large size-large wp-image-7844\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2024\/08\/trifitsales.png?w=2958&amp;ssl=1 2958w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2024\/08\/trifitsales.png?resize=300%2C101&amp;ssl=1 300w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2024\/08\/trifitsales.png?resize=1024%2C344&amp;ssl=1 1024w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2024\/08\/trifitsales.png?resize=768%2C258&amp;ssl=1 768w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2024\/08\/trifitsales.png?resize=1536%2C516&amp;ssl=1 1536w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2024\/08\/trifitsales.png?resize=2048%2C688&amp;ssl=1 2048w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2024\/08\/trifitsales.png?resize=1200%2C403&amp;ssl=1 1200w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2024\/08\/trifitsales.png?resize=650%2C218&amp;ssl=1 650w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" data-attachment-id=\"7844\" data-permalink=\"https:\/\/avelonetwork.com\/knowledge-base\/case-studies\/tri-fit-athletic\/attachment\/trifitsales\" data-orig-file=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2024\/08\/trifitsales.png?fit=2958%2C994&amp;ssl=1\" data-orig-size=\"2958,994\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"trifitsales\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2024\/08\/trifitsales.png?fit=1000%2C336&amp;ssl=1\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">July 2024 affiliates &amp; top product sales<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ea4e2f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0ea4e2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>220 Triathlon are a huge testament to understanding their audience and doubling down. We&#8217;ve had reports from Rob Slade at 220 Triathlon that Tri-Fit&#8217;s affiliate account has grown by 700% since they joined Avelon and they&#8217;re now prioritising the amount of coverage Tri-Fit receives due to how well it performs.<\/p><p>Dan from Tri-Fit said,\u00a0<span style=\"font-size: inherit; letter-spacing: -0.8px; font-family: var(--uicore-typography--p-f,'Inter'); font-style: var(--uicore-typography--p-st,'normal'); font-weight: var(--uicore-typography--p-w,'600'); text-transform: var(--uicore-typography--p-t,'none');\">&#8220;Avelon has really helped TRI-FIT to streamline and simplify its affiliates program. It is now an essential tool which we consult regularly to help track performance.\u00a0<\/span>Being able to easily see how our affiliates are performing is essential for us to be make informed decisions on what is working, what is not, and also our ROI.&#8221;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2558788 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2558788\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42be401 elementor-widget elementor-widget-heading\" data-id=\"42be401\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What were the results?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fba8ab elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3fba8ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We like to be brutally honest about our results: we didn&#8217;t see any return for the first 3-months because were still building out of automated functionality for link placements and Tri-Fit were building their ambassador strategy. For this reason, we had a bunch of clicks but no sales to begin with.<\/p><p>From April 2024, our top line statistics are below:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d008f84 elementor-widget__width-initial elementor-widget elementor-widget-bdt-table\" data-id=\"d008f84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"bdt-table.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"bdt-table bdt-table-default-responsive \" id=\"bdt-table-d008f84\">\n\n\n            <table><thead><tr><th>Month<\/th><th>Clicks<\/th><th>Sales<\/th><th>Total sales<\/th><\/tr><\/thead><tbody><tr><td>April<\/td><td>19<\/td><td>2<\/td><td>< \u00a3200.00<\/td><\/tr><tr><td>May<\/td><td>11<\/td><td>5<\/td><td>< \u00a3600.00<\/td><\/tr><tr><td>June<\/td><td>362<\/td><td>21<\/td><td>< \u00a33500.00<\/td><\/tr><tr><td>July<\/td><td>955<\/td><td>42<\/td><td>< \u00a39000.00<\/td><\/tr><\/tbody><\/table>\n        <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c956e0e elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c956e0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: var(--uicore-typography--p-f,'Inter'); font-size: inherit; font-style: var(--uicore-typography--p-st,'normal'); font-weight: var(--uicore-typography--p-w,'600'); letter-spacing: -0.8px; text-transform: var(--uicore-typography--p-t,'none');\">Conversion rates for Tri-Fit have also been incredibly high for their core ambassadors \/ publishers. The below table shows the biggest month of July 2024&#8217;s conversion rates:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c614f9 elementor-widget__width-initial elementor-widget elementor-widget-bdt-table\" data-id=\"1c614f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"bdt-table.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"bdt-table bdt-table-default-responsive \" id=\"bdt-table-1c614f9\">\n\n\n            <table><thead><tr><th>Affiliate name<\/th><th>Clicks<\/th><th>Sales<\/th><th>Conversion rate<\/th><\/tr><\/thead><tbody><tr><td>220 Triathlon<\/td><td>554<\/td><td>23<\/td><td>4.15%<\/td><\/tr><tr><td>Kellie Branagan<\/td><td>376<\/td><td>14<\/td><td>3.72%<\/td><\/tr><tr><td>TRI247<\/td><td>18<\/td><td>2<\/td><td>11.11%<\/td><\/tr><\/tbody><\/table>\n        <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-469738c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"469738c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Rob Slade from 220 Triathlon gave us this comment about working with us, sparked from the success of their promotion of Tri-Fit&#8217;s products, <i>&#8220;Avelon has been great for us so far. We&#8217;ve just ticked off two record months in a row for commission revenue. Something like 70% up YOY!&#8221;<\/i><\/p><p>Whilst it&#8217;s helpful seeing exactly what affiliates are driving revenue, it&#8217;s more interesting to properly dive into the numbers of where sales are coming from with publishers. The below table is for 220 Triathlon specifically, whilst the table below this is for ambassadors. It&#8217;s also worth noting that these stats from 220 Triathlon are from one article, which can be found <span style=\"text-decoration: underline;\"><strong><a href=\"https:\/\/www.220triathlon.com\/gear\/triathlon\/tri-suits\/best-tri-suits\">here<\/a><\/strong>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4032f3c elementor-widget__width-initial elementor-widget elementor-widget-bdt-table\" data-id=\"4032f3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"bdt-table.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"bdt-table bdt-table-default-responsive \" id=\"bdt-table-4032f3c\">\n\n\n            <table><thead><tr><th>Country<\/th><th>Clicks<\/th><th>Sales<\/th><th>Conversion rate<\/th><\/tr><\/thead><tbody><tr><td>United States<\/td><td>556<\/td><td>25<\/td><td>4.50%<\/td><\/tr><tr><td>United Kingdom<\/td><td>317<\/td><td>21<\/td><td>6.62%<\/td><\/tr><tr><td>Canada<\/td><td>43<\/td><td>2<\/td><td>4.65%<\/td><\/tr><tr><td>Germany<\/td><td>29<\/td><td>1<\/td><td>3.45%<\/td><\/tr><\/tbody><\/table>\n        <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-692582f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"692582f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: var(--uicore-typography--p-f,'Inter'); font-size: inherit; font-style: var(--uicore-typography--p-st,'normal'); font-weight: var(--uicore-typography--p-w,'600'); letter-spacing: -0.8px; text-transform: var(--uicore-typography--p-t,'none');\">One interesting statistic is timeline to purchases are much higher with Tri-Fit Athletic vs other brands, especially when segmenting by average order value and social affiliate vs publisher (ambassador vs magazine). The below table is for orders between \u00a3150.00 &#8211; \u00a3300.00:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0025b1a elementor-widget__width-initial elementor-widget elementor-widget-bdt-table\" data-id=\"0025b1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"bdt-table.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"bdt-table bdt-table-default-responsive \" id=\"bdt-table-0025b1a\">\n\n\n            <table><thead><tr><th>Affiliate type<\/th><th>Average TTP (days)<\/th><th>Tri-Fit TTP (days)<\/th><th>Change %<\/th><\/tr><\/thead><tbody><tr><td>Ambassador<\/td><td>11<\/td><td>16<\/td><td>45%<\/td><\/tr><tr><td>Magazine<\/td><td>14<\/td><td>22<\/td><td>57%<\/td><\/tr><\/tbody><\/table>\n        <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d75fba elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7d75fba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: var(--uicore-typography--p-f,'Inter'); font-size: inherit; font-style: var(--uicore-typography--p-st,'normal'); font-weight: var(--uicore-typography--p-w,'600'); letter-spacing: -0.8px; text-transform: var(--uicore-typography--p-t,'none');\">We don&#8217;t work on anecdotal data, but it would seem the reason for this delay for a user to purchase is due to the price and how premium Tri-Fit Athletic is as a brand. Tri-Fit has a 60-day attribution window on Avelon, so we&#8217;re looking forward to seeing more delayed purchase data over the coming months to see what influences people&#8217;s purchasing decisions.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c9d9866 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"5c9d9866\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/avelonetwork.com\/knowledge-base\/case-studies\"><u>Back to Case Studies<\/u><\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Tri-Fit has one multiple awards in the triathlon clothing space over the past few years. In 2024, they decided to capitalise on it with triathlon specific publishers.<\/p>\n","protected":false},"author":228586669,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"content-type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1366],"tags":[],"class_list":["post-7675","post","type-post","status-publish","format-standard","hentry","category-case-studies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Tri-Fit Athletic produces organic sales growth with triathlon specific publishers | Avelon<\/title>\n<meta name=\"description\" content=\"How Tri-Fit Athletic produces organic sales growth with triathlon specific publishers Join Avelon now, the sports specific affiliate, ambassador and publisher platform.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/avelonetwork.com\/knowledge-base\/case-studies\/tri-fit-athletic\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Tri-Fit Athletic produces organic sales growth with triathlon specific publishers | Avelon\" \/>\n<meta property=\"og:description\" content=\"How Tri-Fit Athletic produces organic sales growth with triathlon specific publishers Join Avelon 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