{"id":17064,"date":"2026-09-29T16:13:40","date_gmt":"2026-09-29T15:13:40","guid":{"rendered":"https:\/\/avelonetwork.com\/?p=17064"},"modified":"2026-09-30T09:09:35","modified_gmt":"2026-09-30T08:09:35","slug":"black-friday-cyber-monday-merchant-affiliate-guide","status":"publish","type":"post","link":"https:\/\/avelonetwork.com\/knowledge-base\/brand\/black-friday-cyber-monday-merchant-guide-2026","title":{"rendered":"Black Friday \/ Cyber Monday &#8211; Merchant Guide"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17064\" class=\"elementor elementor-17064\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-29f9c833 e-flex e-con-boxed e-con e-parent\" data-id=\"29f9c833\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c0a918e elementor-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"6c0a918e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/avelonetwork.com\/knowledge-base\/affiliate\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Back to News &amp; Insights<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73fa74b8 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"73fa74b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">BFCM 2026 Merchant Guide<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d3fe63f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6d3fe63f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Black Friday and Cyber Monday occur on the last Friday of November and the following Monday, which for 2026 is 27th November and 30th November. Data from across Avelon suggests the period will start even earlier this year, with traffic and conversions ramping up from <b>6th November.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ac6b081 e-flex e-con-boxed e-con e-parent\" data-id=\"5ac6b081\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-476b3068 elementor-widget elementor-widget-heading\" data-id=\"476b3068\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">In this guide, we'll cover the below topics:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-568a547c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"568a547c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><a href=\"#keydates\">Key dates and timelines for BFCM<\/a><\/li>\n<li><a href=\"http:\/\/offertypes\">Types of offers<\/a><\/li>\n<li><a href=\"#commissionstrategy\">Commission and placement strategy<\/a><\/li><li><a href=\"http:\/\/tenancydeals\">Tenancy deals &amp; advertorial<\/a><\/li>\n<li><a href=\"#vouchercodemanagement\">Voucher code management<\/a><\/li>\n<li><a href=\"#creativeassets\">Creative assets<\/a><\/li>\n<li><a href=\"#creativeassets\">Tracking<\/a><\/li>\n<li><a href=\"#communicationwithaffiliates\">Communication with affiliates<\/a><\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf26fc8 elementor-widget elementor-widget-menu-anchor\" data-id=\"bf26fc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"keydates\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67471634 elementor-widget elementor-widget-heading\" data-id=\"67471634\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Key dates and timelines for BFCM<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20a058c9 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"20a058c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Black Friday and Cyber Monday occur on the last Friday of November and the following Monday, which for 2026 is 27th November and 30th November. Data from across Avelon suggests the period will start even earlier this year, with traffic and conversions ramping up from 6th November.<\/p>\n<p>It is more important than ever to be prepared for BFCM as early as possible. As we&#8217;ve seen across Amazon&#8217;s promotion of BFCM, they go hard early.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c1123d elementor-widget elementor-widget-menu-anchor\" data-id=\"3c1123d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"offertypes\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a530539 elementor-widget elementor-widget-heading\" data-id=\"a530539\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Types of offers &amp; content<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c1ce73 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2c1ce73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The type of offers you want to run over this period will have a big impact on whether affiliates actually promote them and how well you perform over the Black Friday\/Cyber Monday period.<\/p>\n<p>The most popular offers with affiliates include:<\/p>\n<ol>\n<li>Flash sales<\/li>\n<li>Product\/category specific sales<\/li>\n<li>Sitewide sale<\/li>\n<li>Affiliate-specific exclusive discounts<\/li>\n<li>Affiliate-wide discounts<\/li>\n<\/ol>\n<p>The recommended approach from our top publishers is to have a mixture of offers, with one or two hero offers with increased discount % on specific products, alongside a sitewide or general sale. This gives the affiliates something to really shout about and increases the likelihood of inclusions in Black Friday\/Cyber Monday roundups and deal content.<\/p>\n<p>We have also seen great success with merchants offering &#8216;EXTRA10&#8217; codes to publishers. These codes are to be used on top of existing deals.<\/p>\n<p>Some great examples of content for sales throughout the year include the below. These sales saw great success due to the communication Sigma Sports had with the publisher in the weeks leading up to the event. They also increased commission through their <a href=\"https:\/\/avelonetwork.com\/support\/brand\/setting-commissions\">commission tables<\/a>, which took their commission for publishers from their standard rate to double the commission for the sale period.&nbsp;<\/p>\n<ol>\n<li><span style=\"font-size: inherit; letter-spacing: -0.3px;\"><a href=\"https:\/\/www.bikeradar.com\/bikeradar-bargains\/save-more-than-1900-on-dura-ace-di2-in-the-sigma-sports-sale\">BikeRadar x Sigma Sports sale<\/a><\/span><\/li>\n<li><a href=\"https:\/\/www.cyclingnews.com\/cycling-kit-accessories\/the-sigma-sports-warehouse-sale-is-filled-with-unbelievable-price-drops-here-are-22-of-the-biggest-deals\/\">Cyclingnews x Sigma Sports flash sale<\/a><\/li>\n<li><a href=\"https:\/\/www.220triathlon.com\/news\/sigma-sport-sale\">220 Triathlon x Sigma Sports sale<\/a><\/li>\n<\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f5edea elementor-widget elementor-widget-menu-anchor\" data-id=\"3f5edea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"commissionstrategy\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b472778 elementor-widget elementor-widget-heading\" data-id=\"b472778\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Commission and placement strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3e95c6 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f3e95c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It\u2019s not only strong offers that can improve your likelihood of being promoted over the Black Friday and Cyber Monday period. Temporarily increasing commission rates for individual affiliates on your program can make you stand out from competitors.&nbsp;<\/p>\n<p>Using commission increases in return for guaranteed placements and promotion of your offers is also a great way to work with affiliates on your program. You can contact affiliates directly through the chat feature in Avelon and discuss opportunities. We would recommend you do this asap to ensure plenty of time to organise product samples and planning content.<\/p>\n<p>We also recommend using your commission table (available in program settings) to set commissions against specific products. Here is a <a href=\"https:\/\/avelonetwork.com\/support\/brand\/setting-commissions\">step-by-step guide on how to use your commission table<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1902ced elementor-widget elementor-widget-menu-anchor\" data-id=\"1902ced\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"tenancydeals\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-419661c elementor-widget elementor-widget-heading\" data-id=\"419661c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tenancy deals &amp; advertorial<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddde937 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ddde937\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tenancy deals are classed as advertorial, and they go hand-in-hand with how publishers like to operate throughout the BFCM period. Tenancy deals are paid upfront and typically start from \u00a3500.00 for the coverage plus your commission rate.\u00a0<\/p><p>Tenancy deals mean the publisher either offers:<\/p><ol><li>An article specific to the deals you have over the BFCM period, or;<\/li><li>A deals roundup post with multiple deals from multiple merchants<\/li><\/ol><div>If you would like to discuss tenancy deals or guaranteed coverage over BFCM, please reach out to one of the Avelon team and we can present what is available.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ca5cf4 elementor-widget elementor-widget-menu-anchor\" data-id=\"6ca5cf4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"vouchercodemanagement\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70d8e2c elementor-widget elementor-widget-heading\" data-id=\"70d8e2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Voucher code management<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e812f4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1e812f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you\u2019re planning on creating discount codes for individual affiliates over Black Friday\/Cyber Monday, use batches of one time use codes through Avelon\u2019s Discount Code Groups to allocate them to the right affiliate. If you use Shopify, you can create batches of codes directly in the Avelon platform and assign them to affiliates.<\/p><p>Once you\u2019ve created your codes, update each publisher\u2019s link to a Smart Referral Link. This creates a bespoke landing page for each affiliate, improving conversion rates and using anti-bot technology to avoid code leakage.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a9fb3e elementor-widget elementor-widget-menu-anchor\" data-id=\"5a9fb3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"creativeassets\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52b3aca elementor-widget elementor-widget-heading\" data-id=\"52b3aca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Creative assets<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73e2dd2 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"73e2dd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Supplying creative assets, especially seasonal assets with key messages or product focuses, is a great way to engage affiliates on your program over the Black Friday and Cyber Monday period.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bec307d elementor-widget elementor-widget-menu-anchor\" data-id=\"bec307d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"tracking\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1265be elementor-widget elementor-widget-heading\" data-id=\"b1265be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tracking<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46ed549 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"46ed549\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ensuring your tracking is up to date and working correctly means your reporting in the Avelon platform gives a true reflection of your performance over Black Friday and Cyber Monday. To check your tracking is working correctly, go to settings and view the date we last saw a transaction via our API.&nbsp;<\/p><p>If you are using one of our native integrations: if the date shown does not match when the last sale was placed on your website, then your tracking is most likely not working.&nbsp;<\/p><p>If you are using a custom integration or you have integrated through Google Tag Manager: if the date shown is older than your last reported sale in Avelon, or it does not show a date at all, then your tracking is broken.<\/p><p>Alternatively, reach out to us and we can check for you.&nbsp;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c5e8bd elementor-widget elementor-widget-menu-anchor\" data-id=\"6c5e8bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"communicationwithaffiliates\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b08cb8 elementor-widget elementor-widget-heading\" data-id=\"2b08cb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Communication with affiliates<span style=\"letter-spacing: -1.6px\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78b27f9 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"78b27f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Affiliates will decide from thousands of offers from merchants, so it\u2019s important to communicate offers to affiliates clearly and with everything they will need in one place. Starting your communication earlier is incredibly important &#8211; as the top affiliates will be bombarded with requests from other merchants and PR teams &#8211; so get yourself organised early.<\/p><p>Below is a simple checklist of things to include in your outreach:<\/p><ol><li>Offer title<\/li><li>Offer description<\/li><li>Discount amount<\/li><li>Landing page URLs<\/li><li>Creative asset links<\/li><li>Contact details<\/li><\/ol><div>Be as clear as possible what&#8217;s included in the sales and commission enhancements and what isn&#8217;t. If you&#8217;re pushing specific products, be sure to add the SKU&#8217;s into your commission tables to ensure affiliates get rewarded correctly.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-683ee33d e-flex e-con-boxed e-con e-parent\" data-id=\"683ee33d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-28806936 elementor-widget elementor-widget-heading\" data-id=\"28806936\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Posts related to this article<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13595398 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"13595398\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Explore other posts related to this article below, or head back to <b><a href=\"https:\/\/avelonetwork.com\/knowledge-base\/affiliate\">Affiliate Support<\/a>.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68b49031 elementor-posts__hover-none elementor-posts--thumbnail-none elementor-posts--align-left elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-posts\" data-id=\"68b49031\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:19,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:71,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-10835 post type-post status-publish format-standard has-post-thumbnail hentry category-affiliate-support category-avelon-support\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/avelonetwork.com\/support\/affiliate\/posting-links-instagram\" >\n\t\t\t\tHow to post affiliate links &amp; discount codes on Instagram\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Here&#8217;s how to post affiliate links and discount codes on Instagram.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/avelonetwork.com\/support\/affiliate\/posting-links-instagram\" aria-label=\"Read more about How to post affiliate links &amp; discount codes on Instagram\" tabindex=\"-1\" >\n\t\t\tRead More\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-3180 post type-post status-publish format-standard has-post-thumbnail hentry category-affiliates-ambassadors tag-affiliates tag-how-to\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/avelonetwork.com\/knowledge-base\/affiliate\/how-to-create-a-tracking-link\" >\n\t\t\t\tHow to create an affiliate tracking link\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Affiliate tracking links to a brands homepage are automatically generated on your behalf, but we&#8217;ll guide you through how to create your own<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/avelonetwork.com\/knowledge-base\/affiliate\/how-to-create-a-tracking-link\" aria-label=\"Read more about How to create an affiliate tracking link\" tabindex=\"-1\" >\n\t\t\tRead More\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-7407 post type-post status-publish format-standard hentry category-affiliates-ambassadors\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/avelonetwork.com\/knowledge-base\/affiliate\/applying-to-affiliate-programs\" >\n\t\t\t\tApplying to affiliate programs\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Applying to affiliate programs couldn&#8217;t be simpler when you join Avelon. In this guide, we&#8217;ll walk you through all the steps required.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/avelonetwork.com\/knowledge-base\/affiliate\/applying-to-affiliate-programs\" aria-label=\"Read more about Applying to affiliate programs\" tabindex=\"-1\" >\n\t\t\tRead More\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Black Friday and Cyber Monday occur on the last Friday of November and the following Monday, which for 2026 is 27th November and 30th November. Data from across Avelon suggests the period will start even earlier this year, with traffic and conversions ramping up from 6th November.<\/p>\n","protected":false},"author":228586669,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1409,1442],"tags":[],"class_list":["post-17064","post","type-post","status-publish","format-standard","hentry","category-brand","category-insights"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Black Friday \/ Cyber Monday - Merchant Guide | Avelon<\/title>\n<meta name=\"description\" content=\"Black Friday \/ Cyber Monday - Merchant Guide Join Avelon now, the sports specific affiliate, ambassador and publisher platform.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/avelonetwork.com\/knowledge-base\/brand\/black-friday-cyber-monday-merchant-guide-2026\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Black Friday \/ Cyber Monday - Merchant Guide | Avelon\" \/>\n<meta property=\"og:description\" content=\"Black Friday \/ Cyber Monday - Merchant Guide Join Avelon now, the sports specific affiliate, ambassador and publisher platform.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/avelonetwork.com\/knowledge-base\/brand\/black-friday-cyber-monday-merchant-guide-2026\" \/>\n<meta property=\"og:site_name\" content=\"Avelon\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-29T15:13:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-30T08:09:35+00:00\" \/>\n<meta name=\"author\" content=\"Andrew\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andrew\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/avelonetwork.com\\\/knowledge-base\\\/brand\\\/black-friday-cyber-monday-merchant-guide-2026#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/avelonetwork.com\\\/knowledge-base\\\/brand\\\/black-friday-cyber-monday-merchant-guide-2026\"},\"author\":{\"name\":\"Andrew\",\"@id\":\"https:\\\/\\\/avelonetwork.com\\\/#\\\/schema\\\/person\\\/c7fc4d724ac32c2d086b6c6c0339353b\"},\"headline\":\"Black Friday \\\/ Cyber Monday &#8211; 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