{"id":15749,"date":"2026-05-27T11:37:40","date_gmt":"2026-05-27T10:37:40","guid":{"rendered":"https:\/\/avelonetwork.com\/?p=15749"},"modified":"2026-05-27T11:50:55","modified_gmt":"2026-05-27T10:50:55","slug":"zone3-affiliates-case-study","status":"publish","type":"post","link":"https:\/\/avelonetwork.com\/knowledge-base\/case-studies\/zone3","title":{"rendered":"Zone3 Case Study: Consolidating all affiliates into one platform"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15749\" class=\"elementor elementor-15749\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5750ba0f e-flex e-con-boxed e-con e-parent\" data-id=\"5750ba0f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57300135 elementor-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"57300135\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/avelonetwork.com\/knowledge-base\/brand\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Back to Case Studies<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d08743d elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"2d08743d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Zone3 case study: closing down Shopify Collabs &amp; Awin to join Avelon<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-205254ea elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"205254ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Zone3 is a globally recognised triathlon and open water swimming brand, known for high-performance wetsuits, trisuits, swim accessories and technical apparel. They\u2019ve built a loyal customer base spanning competitive triathletes, open water swimmers and endurance sport enthusiasts, with a strong reputation for innovation, quality and value across the UK, Europe, and beyond.<\/p><p>As an established DTC brand on Shopify, Zone3 needed an affiliate programme that could grow with them. One that gave them real visibility, proper control over their discount codes, and genuine incremental revenue instead of the leakage and complexity they were dealing with elsewhere.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e5cba4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2e5cba4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Last updated: May 2026<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-de557f1 e-flex e-con-boxed e-con e-parent\" data-id=\"de557f1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64e15d4f elementor-widget elementor-widget-heading\" data-id=\"64e15d4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b93c8fb elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b93c8fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Before Avelon, Zone3\u2019s affiliate activity was split across two separate platforms: <a href=\"https:\/\/avelonetwork.com\/comparisons\/shopify-collabs-vs-avelon\">Shopify Collabs<\/a> and Awin. This fragmented setup created several headaches:<\/p>\n<p><span style=\"letter-spacing: -0.2px;\"><b>Coupon leakage and attribution gaps:&nbsp;<\/b><\/span><span style=\"letter-spacing: -0.2px;\">Discount codes handed out to influencers and ambassadors kept turning up on third-party coupon sites, eating into margins and rewarding the wrong partners. Without one-time-use code enforcement, there was no reliable way to stop it.<\/span><\/p>\n<p><b>Operational complexity:&nbsp;<\/b><span style=\"font-size: inherit; letter-spacing: -0.2px;\">Managing affiliates, tracking performance, and reconciling commissions across two platforms meant double the effort, inconsistent reporting, and no way to see the full picture in one place.<\/span><\/p>\n<p><b>Limited publisher reach:&nbsp;<\/b><span style=\"font-size: inherit; letter-spacing: -0.2px;\">Neither <\/span><a href=\"https:\/\/avelonetwork.com\/comparisons\/shopify-collabs-vs-avelon\" style=\"font-size: inherit; letter-spacing: -0.2px; background-color: rgb(255, 255, 255);\">Shopify Collabs<\/a><span style=\"font-size: inherit; letter-spacing: -0.2px;\"> nor Awin was delivering meaningful connections to the high-authority editorial publishers (the triathlon magazines, outdoor swimming titles, and respected review sites) that Zone3 wanted to partner with.<\/span><\/p>\n<p><b>No cross-channel visibility:&nbsp;<\/b><span style=\"font-size: inherit; letter-spacing: -0.2px;\">When a customer discovered a product through an influencer and then clicked through a publisher review before buying, there was no way to see that journey. Traditional last-click attribution meant one channel always lost out, making it impossible to understand how publishers and influencers were actually working together.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0f4b3c elementor-widget elementor-widget-heading\" data-id=\"a0f4b3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Zone3 chose Avelon<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f6b868 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2f6b868\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Avelon\u2019s position as a specialist sports and outdoor affiliate network made it a natural fit. Three things sealed the decision:<\/p>\n<p><b>One-time-use promo codes: <\/b>Avelon\u2019s <a href=\"https:\/\/avelonetwork.com\/features\/smart-referral-pages\">anti-coupon leak technology<\/a> generates a unique, single-use discount code for each affiliate transaction. Once used, that code can\u2019t be reposted on voucher sites. For Zone3, this meant their ambassador and influencer codes would finally stay where they belonged, driving genuine, trackable conversions instead of leaking margin through coupon aggregators.<\/p>\n<p><b>Curated publisher network: <\/b>Avelon\u2019s roster includes the UK\u2019s most respected cycling, triathlon, and outdoor swimming publications. Titles like 220 Triathlon, Outdoor Swimmer Magazine, TRI247, and Men\u2019s Fitness were already active on the platform, giving Zone3 instant access to high-authority editorial placements that would have taken months to set up independently.<\/p>\n<p><b>Split Level Attribution: <\/b>Unlike traditional last-click networks, Avelon tracks every affiliate touchpoint in the customer journey. When multiple affiliates contribute to a sale, each one is recognised. This was critical for Zone3, whose customers frequently interact with both influencer content and publisher reviews before purchasing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5d0e63 elementor-widget elementor-widget-heading\" data-id=\"b5d0e63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Growth trajectory<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b20e965 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b20e965\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Zone3 launched on Avelon in mid-2025 and the results came quickly. The programme ramped from a standing start, with revenue accelerating quarter on quarter.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-156d311 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"156d311\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"15769\" data-permalink=\"https:\/\/avelonetwork.com\/knowledge-base\/case-studies\/zone3\/attachment\/artboard-1_12-2\" data-orig-file=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-1_12-1.jpg?fit=3534%2C2481&amp;ssl=1\" data-orig-size=\"3534,2481\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;,&quot;alt&quot;:&quot;&quot;}\" data-image-title=\"Artboard 1_12\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-1_12-1.jpg?fit=1000%2C702&amp;ssl=1\" width=\"1000\" height=\"702\" src=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-1_12-1.jpg?fit=1000%2C702&amp;ssl=1\" class=\"attachment-large size-large wp-image-15769\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-1_12-1.jpg?w=3534&amp;ssl=1 3534w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-1_12-1.jpg?resize=300%2C211&amp;ssl=1 300w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-1_12-1.jpg?resize=1024%2C719&amp;ssl=1 1024w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-1_12-1.jpg?resize=768%2C539&amp;ssl=1 768w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-1_12-1.jpg?resize=1536%2C1078&amp;ssl=1 1536w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-1_12-1.jpg?resize=2048%2C1438&amp;ssl=1 2048w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-1_12-1.jpg?resize=650%2C456&amp;ssl=1 650w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-1_12-1.jpg?w=3000&amp;ssl=1 3000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" data-attachment-id=\"15769\" data-permalink=\"https:\/\/avelonetwork.com\/knowledge-base\/case-studies\/zone3\/attachment\/artboard-1_12-2\" data-orig-file=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-1_12-1.jpg?fit=3534%2C2481&amp;ssl=1\" data-orig-size=\"3534,2481\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;,&quot;alt&quot;:&quot;&quot;}\" data-image-title=\"Artboard 1_12\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-1_12-1.jpg?fit=1000%2C702&amp;ssl=1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-003f2c0 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"003f2c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: inherit; letter-spacing: -0.2px;\">Each quarter roughly doubled the last: Q4 was 6.7x Q3, then Q1 2026 was 2.3x Q4, and Q2 (with only April and May reported) was already 2.3x the full Q1.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fd5b3a elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"5fd5b3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" data-attachment-id=\"15768\" data-permalink=\"https:\/\/avelonetwork.com\/knowledge-base\/case-studies\/zone3\/attachment\/artboard-12-3\" data-orig-file=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-12-1.jpg?fit=4544%2C2515&amp;ssl=1\" data-orig-size=\"4544,2515\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;,&quot;alt&quot;:&quot;&quot;}\" data-image-title=\"Artboard 12\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-12-1.jpg?fit=1000%2C554&amp;ssl=1\" width=\"1000\" height=\"554\" src=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-12-1.jpg?fit=1000%2C554&amp;ssl=1\" class=\"attachment-large size-large wp-image-15768\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-12-1.jpg?w=4544&amp;ssl=1 4544w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-12-1.jpg?resize=300%2C166&amp;ssl=1 300w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-12-1.jpg?resize=1024%2C567&amp;ssl=1 1024w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-12-1.jpg?resize=768%2C425&amp;ssl=1 768w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-12-1.jpg?resize=1536%2C850&amp;ssl=1 1536w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-12-1.jpg?resize=2048%2C1134&amp;ssl=1 2048w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-12-1.jpg?resize=650%2C360&amp;ssl=1 650w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-12-1.jpg?w=3000&amp;ssl=1 3000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" data-attachment-id=\"15768\" data-permalink=\"https:\/\/avelonetwork.com\/knowledge-base\/case-studies\/zone3\/attachment\/artboard-12-3\" data-orig-file=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-12-1.jpg?fit=4544%2C2515&amp;ssl=1\" data-orig-size=\"4544,2515\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;,&quot;alt&quot;:&quot;&quot;}\" data-image-title=\"Artboard 12\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-12-1.jpg?fit=1000%2C554&amp;ssl=1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-959d952 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"959d952\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"letter-spacing: -0.8px;\">The monthly view shows the inflection point even more clearly. After a steady build through autumn and winter, revenue took off from February 2026. The most recent month (May 2026) delivered an average order value of \u00a3219.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c8d133 elementor-widget elementor-widget-heading\" data-id=\"9c8d133\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Traffic &amp; partnerships<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb2b362 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"cb2b362\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Avelon connected Zone3 with a powerful mix of high-reach publishers and high-converting influencers.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8adaac elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"b8adaac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" data-attachment-id=\"15777\" data-permalink=\"https:\/\/avelonetwork.com\/knowledge-base\/case-studies\/zone3\/attachment\/artboard-1_22-3\" data-orig-file=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-1_22-2.jpg?fit=3440%2C3044&amp;ssl=1\" data-orig-size=\"3440,3044\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;,&quot;alt&quot;:&quot;&quot;}\" data-image-title=\"Artboard 1_22\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-1_22-2.jpg?fit=1000%2C885&amp;ssl=1\" width=\"1000\" height=\"885\" src=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-1_22-2.jpg?fit=1000%2C885&amp;ssl=1\" class=\"attachment-large size-large wp-image-15777\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-1_22-2.jpg?w=3440&amp;ssl=1 3440w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-1_22-2.jpg?resize=300%2C265&amp;ssl=1 300w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-1_22-2.jpg?resize=1024%2C906&amp;ssl=1 1024w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-1_22-2.jpg?resize=768%2C680&amp;ssl=1 768w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-1_22-2.jpg?resize=1536%2C1359&amp;ssl=1 1536w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-1_22-2.jpg?resize=2048%2C1812&amp;ssl=1 2048w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-1_22-2.jpg?resize=650%2C575&amp;ssl=1 650w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-1_22-2.jpg?w=3000&amp;ssl=1 3000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" data-attachment-id=\"15777\" data-permalink=\"https:\/\/avelonetwork.com\/knowledge-base\/case-studies\/zone3\/attachment\/artboard-1_22-3\" data-orig-file=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-1_22-2.jpg?fit=3440%2C3044&amp;ssl=1\" data-orig-size=\"3440,3044\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;,&quot;alt&quot;:&quot;&quot;}\" data-image-title=\"Artboard 1_22\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-1_22-2.jpg?fit=1000%2C885&amp;ssl=1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e175c7 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4e175c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>220 Triathlon stood out as the top publisher partner. They drove more than half of Zone3\u2019s entire affiliate programme from a single partnership, and a great example of what happens when you connect a brand with exactly the right editorial audience.<\/p><p>Outdoor Swimmer Magazine delivered a 5.25% conversion rate, showing a strong fit between Zone3\u2019s open water swimming range and the title\u2019s engaged readership. Marvin Neumann achieved the highest conversion rate among top-traffic affiliates at 6.9%, demonstrating the power of trusted, niche influencer endorsements.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d349b3 elementor-widget elementor-widget-heading\" data-id=\"7d349b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Anti-coupon leak (OTU codes) in action<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d8664c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9d8664c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>One of the most tangible benefits of switching to Avelon has been the elimination of coupon leakage. With over 60% of transactions flowing through promo codes, this was a critical vulnerability on the previous platforms.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e945b9c elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"e945b9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"15771\" data-permalink=\"https:\/\/avelonetwork.com\/knowledge-base\/case-studies\/zone3\/attachment\/artboard-1_42-2\" data-orig-file=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-1_42-1.jpg?fit=3077%2C1877&amp;ssl=1\" data-orig-size=\"3077,1877\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;,&quot;alt&quot;:&quot;&quot;}\" data-image-title=\"Artboard 1_42\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-1_42-1.jpg?fit=1000%2C610&amp;ssl=1\" width=\"1000\" height=\"610\" src=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-1_42-1.jpg?fit=1000%2C610&amp;ssl=1\" class=\"attachment-large size-large wp-image-15771\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-1_42-1.jpg?w=3077&amp;ssl=1 3077w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-1_42-1.jpg?resize=300%2C183&amp;ssl=1 300w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-1_42-1.jpg?resize=1024%2C625&amp;ssl=1 1024w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-1_42-1.jpg?resize=768%2C468&amp;ssl=1 768w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-1_42-1.jpg?resize=1536%2C937&amp;ssl=1 1536w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-1_42-1.jpg?resize=2048%2C1249&amp;ssl=1 2048w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-1_42-1.jpg?resize=650%2C397&amp;ssl=1 650w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-1_42-1.jpg?w=3000&amp;ssl=1 3000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" data-attachment-id=\"15771\" data-permalink=\"https:\/\/avelonetwork.com\/knowledge-base\/case-studies\/zone3\/attachment\/artboard-1_42-2\" data-orig-file=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-1_42-1.jpg?fit=3077%2C1877&amp;ssl=1\" data-orig-size=\"3077,1877\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;,&quot;alt&quot;:&quot;&quot;}\" data-image-title=\"Artboard 1_42\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-1_42-1.jpg?fit=1000%2C610&amp;ssl=1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f0e9ec elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1f0e9ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The data tells a clear story about how Zone3\u2019s discount codes are being used:<\/p><p>51.6% of all sales used OTU promo codes generated through Avelon. Each code is unique and single-use, meaning it can\u2019t be scraped, reposted, or reused. For Zone3, this directly protects the integrity of their ambassador relationships and ensures commission goes to partners who are actually driving new customers.<\/p><p>39.1% were click-based publisher sales with no discount code. These are clean editorial referrals from titles like 220 Triathlon and Outdoor Swimmer, where the customer clicked through a review or buying guide and bought at full price.<\/p><p>Just 9.3% used evergreen brand codes. These are campaign-specific codes like seasonal promotions. The low share of evergreen codes is a healthy sign: it means the vast majority of code-based sales are tracked and protected rather than floating freely across the internet.<\/p><p>OTU code usage grew by 8.9x from September to May. They now account for 64% of all code-based sales, with every single code protected from coupon leak by design.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb36a1f elementor-widget elementor-widget-heading\" data-id=\"cb36a1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Split level attribution: the full customer journey<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19b761e elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"19b761e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>One of Avelon\u2019s key differentiators is Split Level Attribution: the ability to track every affiliate touchpoint in a customer\u2019s journey, not just the last click.\u00a0<\/p><p>For Zone3, this capability has revealed just how collaborative the path to purchase really is.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a04cb0e elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"a04cb0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"15772\" data-permalink=\"https:\/\/avelonetwork.com\/knowledge-base\/case-studies\/zone3\/attachment\/artboard-1_52-2\" data-orig-file=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-1_52-1.jpg?fit=3418%2C1370&amp;ssl=1\" data-orig-size=\"3418,1370\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;,&quot;alt&quot;:&quot;&quot;}\" data-image-title=\"Artboard 1_52\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-1_52-1.jpg?fit=1000%2C400&amp;ssl=1\" width=\"1000\" height=\"400\" src=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-1_52-1.jpg?fit=1000%2C400&amp;ssl=1\" class=\"attachment-large size-large wp-image-15772\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-1_52-1.jpg?w=3418&amp;ssl=1 3418w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-1_52-1.jpg?resize=300%2C120&amp;ssl=1 300w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-1_52-1.jpg?resize=1024%2C410&amp;ssl=1 1024w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-1_52-1.jpg?resize=768%2C308&amp;ssl=1 768w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-1_52-1.jpg?resize=1536%2C616&amp;ssl=1 1536w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-1_52-1.jpg?resize=2048%2C821&amp;ssl=1 2048w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-1_52-1.jpg?resize=650%2C261&amp;ssl=1 650w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-1_52-1.jpg?w=3000&amp;ssl=1 3000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" data-attachment-id=\"15772\" data-permalink=\"https:\/\/avelonetwork.com\/knowledge-base\/case-studies\/zone3\/attachment\/artboard-1_52-2\" data-orig-file=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-1_52-1.jpg?fit=3418%2C1370&amp;ssl=1\" data-orig-size=\"3418,1370\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;,&quot;alt&quot;:&quot;&quot;}\" data-image-title=\"Artboard 1_52\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-1_52-1.jpg?fit=1000%2C400&amp;ssl=1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a76ed4b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a76ed4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>58.7% of all sales involved multiple affiliate touchpoints. Multiple affiliate touchpoints had an average order value of \u00a3199, which is 21% higher than single-touch sales (\u00a3164).\u00a0<\/p><p>On a traditional last-click network, every one of those contributing affiliates would have been invisible.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1503416 elementor-widget elementor-widget-heading\" data-id=\"1503416\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The cross channel effect<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b0fe01 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1b0fe01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The most valuable attribution type was cross-channel: sales where both a publisher click and an influencer promo code were present. This accounted for 45.1% of all transactions with the highest AOV of any attribution type at \u00a3216.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27e4457 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"27e4457\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"15773\" data-permalink=\"https:\/\/avelonetwork.com\/knowledge-base\/case-studies\/zone3\/attachment\/artboard-92-2\" data-orig-file=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-92-1.jpg?fit=3928%2C2210&amp;ssl=1\" data-orig-size=\"3928,2210\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;,&quot;alt&quot;:&quot;&quot;}\" data-image-title=\"Artboard 92\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-92-1.jpg?fit=1000%2C563&amp;ssl=1\" width=\"1000\" height=\"563\" src=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-92-1.jpg?fit=1000%2C563&amp;ssl=1\" class=\"attachment-large size-large wp-image-15773\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-92-1.jpg?w=3928&amp;ssl=1 3928w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-92-1.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-92-1.jpg?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-92-1.jpg?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-92-1.jpg?resize=1536%2C864&amp;ssl=1 1536w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-92-1.jpg?resize=2048%2C1152&amp;ssl=1 2048w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-92-1.jpg?resize=650%2C366&amp;ssl=1 650w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-92-1.jpg?w=3000&amp;ssl=1 3000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" data-attachment-id=\"15773\" data-permalink=\"https:\/\/avelonetwork.com\/knowledge-base\/case-studies\/zone3\/attachment\/artboard-92-2\" data-orig-file=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-92-1.jpg?fit=3928%2C2210&amp;ssl=1\" data-orig-size=\"3928,2210\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;,&quot;alt&quot;:&quot;&quot;}\" data-image-title=\"Artboard 92\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-92-1.jpg?fit=1000%2C563&amp;ssl=1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-497312b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"497312b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The AOV data is striking. Publisher-only sales average \u00a3148 with a median of just \u00a360 (lots of accessories and smaller items). Influencer-only sales average \u00a3186 with a median of \u00a3159.&nbsp;<\/p><p>But when both channels contribute, AOV jumps to \u00a3216, a 45% uplift over publisher-only. The wetsuit attach rate also peaks at 58% for cross-channel sales, compared to 50% for publisher-only and 51% for influencer-only.<\/p>\n<p>Cross-channel sales also produce more items per order (1.78 vs 1.61 for publisher-only), and account for 52.6% of total programme revenue despite being 45% of transactions.&nbsp;<\/p><p>By any measure, the combination of publisher and influencer touchpoints produces the best commercial outcome.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-938f1ce elementor-widget elementor-widget-heading\" data-id=\"938f1ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Who actually drives discovery?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d31538 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"8d31538\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Digging deeper into cross-channel sales reveals a fascinating picture of how publishers and influencers work together in the customer journey.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-687b886 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"687b886\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"15774\" data-permalink=\"https:\/\/avelonetwork.com\/knowledge-base\/case-studies\/zone3\/attachment\/artboard-72-2\" data-orig-file=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-72-1.jpg?fit=4849%2C3262&amp;ssl=1\" data-orig-size=\"4849,3262\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;,&quot;alt&quot;:&quot;&quot;}\" data-image-title=\"Artboard 72\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-72-1.jpg?fit=1000%2C673&amp;ssl=1\" width=\"1000\" height=\"673\" src=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-72-1.jpg?fit=1000%2C673&amp;ssl=1\" class=\"attachment-large size-large wp-image-15774\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-72-1.jpg?w=4849&amp;ssl=1 4849w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-72-1.jpg?resize=300%2C202&amp;ssl=1 300w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-72-1.jpg?resize=1024%2C689&amp;ssl=1 1024w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-72-1.jpg?resize=768%2C517&amp;ssl=1 768w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-72-1.jpg?resize=1536%2C1033&amp;ssl=1 1536w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-72-1.jpg?resize=2048%2C1378&amp;ssl=1 2048w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-72-1.jpg?resize=650%2C437&amp;ssl=1 650w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-72-1.jpg?w=3000&amp;ssl=1 3000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" data-attachment-id=\"15774\" data-permalink=\"https:\/\/avelonetwork.com\/knowledge-base\/case-studies\/zone3\/attachment\/artboard-72-2\" data-orig-file=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-72-1.jpg?fit=4849%2C3262&amp;ssl=1\" data-orig-size=\"4849,3262\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;,&quot;alt&quot;:&quot;&quot;}\" data-image-title=\"Artboard 72\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-72-1.jpg?fit=1000%2C673&amp;ssl=1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52d468c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"52d468c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Overall, the split is nearly 50\/50: publishers close 52.6% of cross-channel sales, influencers close 47.4%. But this shifts dramatically based on order value:<\/p><p><b>Under \u00a350:<\/b> influencers close 60% of sales. For lower-ticket items like swim goggles, caps, and accessories, the influencer\u2019s recommendation is enough to seal the deal. Customers use the ambassador\u2019s promo code at checkout after a quick browse.<\/p><p><b>\u00a3200+:<\/b> publishers close 68% of sales. For high-consideration purchases like wetsuits, customers want editorial validation. They might discover the product through an influencer, but they go to 220 Triathlon or Outdoor Swimmer to read the review before committing. 68% of publisher-closed sales include a wetsuit, compared to 48% for influencer-closed.<\/p><p>This is exactly why Split Level Attribution matters. Without it, the influencer who sparked the initial interest in a \u00a3300 wetsuit gets nothing when the customer buys through a publisher link two days later. Avelon ensures both are recognised.<\/p><p><b>More touchpoints, bigger baskets<\/b><\/p><p>The relationship between touchpoint count and order value reinforces the case for tracking every interaction.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-687020e elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"687020e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"15775\" data-permalink=\"https:\/\/avelonetwork.com\/knowledge-base\/case-studies\/zone3\/attachment\/artboard-62-2\" data-orig-file=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-62-1.jpg?fit=3443%2C2554&amp;ssl=1\" data-orig-size=\"3443,2554\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;,&quot;alt&quot;:&quot;&quot;}\" data-image-title=\"Artboard 62\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-62-1.jpg?fit=1000%2C742&amp;ssl=1\" width=\"1000\" height=\"742\" src=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-62-1.jpg?fit=1000%2C742&amp;ssl=1\" class=\"attachment-large size-large wp-image-15775\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-62-1.jpg?w=3443&amp;ssl=1 3443w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-62-1.jpg?resize=300%2C223&amp;ssl=1 300w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-62-1.jpg?resize=1024%2C760&amp;ssl=1 1024w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-62-1.jpg?resize=768%2C570&amp;ssl=1 768w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-62-1.jpg?resize=1536%2C1139&amp;ssl=1 1536w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-62-1.jpg?resize=2048%2C1519&amp;ssl=1 2048w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-62-1.jpg?resize=650%2C482&amp;ssl=1 650w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-62-1.jpg?w=3000&amp;ssl=1 3000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" data-attachment-id=\"15775\" data-permalink=\"https:\/\/avelonetwork.com\/knowledge-base\/case-studies\/zone3\/attachment\/artboard-62-2\" data-orig-file=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-62-1.jpg?fit=3443%2C2554&amp;ssl=1\" data-orig-size=\"3443,2554\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;,&quot;alt&quot;:&quot;&quot;}\" data-image-title=\"Artboard 62\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-62-1.jpg?fit=1000%2C742&amp;ssl=1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97a34cd elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"97a34cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Customers who interact with a single affiliate before buying spend an average of \u00a3164. At two touchpoints, that rises to \u00a3192 (+17%). At three, \u00a3206 (+25%). And at six or more touchpoints, AOV reaches \u00a3257, a 56% uplift over single-touch, with 2.36 items per order (vs 1.65 for single-touch).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18cc7e3 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"18cc7e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"15776\" data-permalink=\"https:\/\/avelonetwork.com\/knowledge-base\/case-studies\/zone3\/attachment\/artboard-82-2\" data-orig-file=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-82-1.jpg?fit=3274%2C1073&amp;ssl=1\" data-orig-size=\"3274,1073\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;,&quot;alt&quot;:&quot;&quot;}\" data-image-title=\"Artboard 82\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-82-1.jpg?fit=1000%2C328&amp;ssl=1\" width=\"1000\" height=\"328\" src=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-82-1.jpg?fit=1000%2C328&amp;ssl=1\" class=\"attachment-large size-large wp-image-15776\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-82-1.jpg?w=3274&amp;ssl=1 3274w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-82-1.jpg?resize=300%2C98&amp;ssl=1 300w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-82-1.jpg?resize=1024%2C336&amp;ssl=1 1024w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-82-1.jpg?resize=768%2C252&amp;ssl=1 768w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-82-1.jpg?resize=1536%2C503&amp;ssl=1 1536w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-82-1.jpg?resize=2048%2C671&amp;ssl=1 2048w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-82-1.jpg?resize=650%2C213&amp;ssl=1 650w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-82-1.jpg?w=3000&amp;ssl=1 3000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" data-attachment-id=\"15776\" data-permalink=\"https:\/\/avelonetwork.com\/knowledge-base\/case-studies\/zone3\/attachment\/artboard-82-2\" data-orig-file=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-82-1.jpg?fit=3274%2C1073&amp;ssl=1\" data-orig-size=\"3274,1073\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;,&quot;alt&quot;:&quot;&quot;}\" data-image-title=\"Artboard 82\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2026\/05\/Artboard-82-1.jpg?fit=1000%2C328&amp;ssl=1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a8ab25 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0a8ab25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: inherit; letter-spacing: -0.2px;\">63.3% of all programme revenue comes from multi-touchpoint sales. These customers are doing their research, reading multiple reviews, checking influencer recommendations, and building bigger baskets in the process. A last-click model would attribute all of that value to a single affiliate and leave the rest unrewarded.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5be8b45 elementor-widget elementor-widget-heading\" data-id=\"5be8b45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Product insights<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fc9941 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0fc9941\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The sales data reveals a clear product-market fit through the affiliate channel.\u00a0<\/p><p>Wetsuits accounted for 76% of affiliate revenue with the Aspire, Agile, and Vision ranges leading the way. This makes perfect sense: wetsuits are high-consideration purchases where editorial reviews and trusted influencer endorsements carry real weight in the buying decision.<\/p><p><span style=\"font-size: inherit; letter-spacing: -0.2px;\">Accessories and swimwear made up the remaining 24%, showing healthy cross-sell through affiliate content.\u00a0<\/span><\/p><p><span style=\"font-size: inherit; letter-spacing: -0.2px;\">The Venator-X Swim Goggles were the top-selling accessory line, followed by the Activate+ Trisuit and neoprene gloves and socks. These lower-ticket items are more likely to convert through influencer channels, where the personal endorsement is enough to close the sale without further research.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5775990 elementor-widget elementor-widget-heading\" data-id=\"5775990\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Summary<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10eccda elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"10eccda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Zone3\u2019s move from Shopify Collabs and Awin to Avelon has delivered transformational results: a 4.40% conversion rate and 19x revenue growth in under a year.\u00a0<\/p><p>But beyond the top-line numbers, the depth of insight is what sets this programme apart.<\/p><p>Avelon\u2019s Split Level Attribution revealed that 58.7% of sales involve multiple affiliate touchpoints, and that when publishers and influencers work together, AOV is 45% higher than publisher-only sales.\u00a0<\/p><p>OTU promo codes have eliminated coupon leakage entirely, protecting code-based revenue. And the data now clearly shows how each channel contributes:\u00a0<\/p><ol><li>Influencers spark discovery<\/li><li>Publishers validate high-consideration purchases<\/li><li>The combination produces the best commercial outcome<\/li><\/ol><p>For brands in the sports and outdoor space looking to take control of their affiliate programme, Zone3\u2019s story shows what a curated, specialist network with proper attribution can achieve.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2225aefe e-flex e-con-boxed e-con e-parent\" data-id=\"2225aefe\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-16a5ef7c elementor-widget elementor-widget-heading\" data-id=\"16a5ef7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-weight: 400\">Ready to get started?<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae5e26f elementor-align-left elementor-widget elementor-widget-bdt-modal\" data-id=\"ae5e26f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"bdt-modal.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"bdt-modal-wrapper\">\n\n\t\t\t\t\t<a class=\"bdt-modal-button elementor-button elementor-size-md\" data-bdt-toggle=\"target: #bdt-modal-ae5e26f\" href=\"javascript:void(0)\">\n\t\t\t<!-- <span > -->\n\t\t\t\n\t\t\t\t<span class=\"bdt-button-icon-align-left bdt-modal-button-icon elementor-button-icon\">\n\n\t\t\t\t\t<i aria-hidden=\"true\" class=\"fa-fw fas fa-arrow-circle-right\"><\/i>\n\t\t\t\t<\/span>\n\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Book a live demo with us<\/span>\n\t\t\t<!-- <\/span> -->\n\t\t<\/a>\n\n\t\t\t<div id=\"bdt-modal-ae5e26f\" class=\"bdt-modal-ae5e26f bdt-modal\" data-bdt-modal=\"\" data-settings=\"{&quot;id&quot;:&quot;bdt-modal-ae5e26f&quot;,&quot;widgetId&quot;:&quot;bdt-modal-ae5e26f&quot;,&quot;layout&quot;:&quot;default&quot;,&quot;splashDelay&quot;:false,&quot;splashInactivity&quot;:false,&quot;displayTimes&quot;:false,&quot;displayTimesExpire&quot;:12,&quot;cacheOnAdmin&quot;:false,&quot;scrollDirection&quot;:false,&quot;scrollOffset&quot;:false,&quot;scrollSelector&quot;:false,&quot;modal_id&quot;:&quot;#bdt-modal-ae5e26f&quot;,&quot;custom_section&quot;:false,&quot;closeBtnDelayShow&quot;:false,&quot;delayTime&quot;:false,&quot;pageID&quot;:15749}\">\n\t\t\t\t<div class=\"bdt-modal-dialog\">\n\n\t\t\t\t\t\t\t\t\t\t\t<button class=\"bdt-modal-close-default elementor-animation-\" id=\"bdt-modal-close-button\" type=\"button\" data-bdt-close><\/button>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"bdt-modal-header bdt-text-center\">\n\t\t\t\t\t\t\t<h3 class=\"bdt-modal-title\">Book a live demo with us<\/h3>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"bdt-modal-body bdt-text-\">\n\t\t\t\t\t\t<div class=\"meetings-iframe-container\" data-src=\"https:\/\/meetings-eu1.hubspot.com\/meetings\/andrew-richardson\/book-demo?embed=true\"><\/div>\n<script type=\"text\/javascript\" src=\"https:\/\/static.hsappstatic.net\/MeetingsEmbed\/ex\/MeetingsEmbedCode.js\"><\/script>\n<!-- End of Meetings Embed Script -->\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"bdt-modal-footer bdt-text-center\">\n\t\t\t\t\t\t\tNeed to contact a member of the team directly? Just email andrew@avelonetwork.com\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>How a leading triathlon brand consolidated from Shopify Collabs and Awin onto a single platform, eliminated coupon leakage, and unlocked 19x revenue growth in under a year.<\/p>\n","protected":false},"author":228586669,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1366],"tags":[],"class_list":["post-15749","post","type-post","status-publish","format-standard","hentry","category-case-studies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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