{"id":14761,"date":"2026-02-16T13:34:15","date_gmt":"2026-02-16T13:34:15","guid":{"rendered":"https:\/\/avelonetwork.com\/?p=14761"},"modified":"2026-06-10T14:38:23","modified_gmt":"2026-06-10T13:38:23","slug":"split-level-attribution-affiliate-marketing","status":"publish","type":"post","link":"https:\/\/avelonetwork.com\/knowledge-base\/affiliate\/split-level-attribution-explainer","title":{"rendered":"What is split level attribution?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14761\" class=\"elementor elementor-14761\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-513869ec e-flex e-con-boxed e-con e-parent\" data-id=\"513869ec\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a3fefea elementor-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"3a3fefea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/avelonetwork.com\/knowledge-base\/affiliate\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Back to Affiliate Support<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-498ad0d0 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"498ad0d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">What is split level attribution and how does it help affiliates?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30b693ce elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"30b693ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Split level attribution is an affiliate tracking model that shares commission between multiple affiliates involved in a sale.<\/p><p>Instead of giving 100 percent of commission to the final click, split level attribution recognises that customer journeys are rarely one-touch. Discovery, consideration and conversion often happen across different creators, publishers and platforms.<\/p><p>If you are a content creator, reviewer or influencer, this model directly affects how fairly you are rewarded.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2a296650 e-flex e-con-boxed e-con e-parent\" data-id=\"2a296650\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d49ee0e elementor-widget elementor-widget-heading\" data-id=\"4d49ee0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">In this guide, we'll cover the below topics:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-240d6ffe elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"240d6ffe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><span style=\"color: #0b76cf;\"><a href=\"#AttributionModels\">Are there many types of attribution model in affiliate marketing?<\/a><\/span><\/li><li><a href=\"#Whatissplitlevelattribution?\">What is split-level attribution?<\/a><\/li><li><a href=\"#Howdoessplitlevelattributionwork?\">How does split-level attribution work?<\/a><\/li><li><a href=\"#splitlevelcreators\">Why split level attribution benefits creators and publishers<\/a><\/li><li><a href=\"#commissiondivision\">How are commissions divided between affiliates?<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-334a0cb2 elementor-widget elementor-widget-menu-anchor\" data-id=\"334a0cb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"AttributionModels\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72562291 elementor-widget elementor-widget-heading\" data-id=\"72562291\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Are there many types of attribution model?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6581a5a8 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6581a5a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There are many types of attribution model. The most common is last click attribution, but it&#8217;s seen as outdated and does not represent how the majority of consumers purchase online &#8211; plus, it&#8217;s incredibly unfair for content creators. We&#8217;ll dive more into the why last click attribution is bullsh*t in a bit.<\/p><p>Anyway, split level attribution is just one model in the affiliate industry and it was primarily coined by Avelon back in 2023. It&#8217;s designed to rewarded content creators, publishers and influencers for the impact they have on an affiliate conversion.<\/p><p>\u00a0<\/p><p><span style=\"font-size: inherit; letter-spacing: 0px;\"><b>Last click attribution<\/b>. The worst one.<\/span><\/p><p><span style=\"font-size: inherit; letter-spacing: 0px;\">Last click attribution rewards the, you guessed it, last click in the purchase journey. It&#8217;s the reason over 70% of all sales are rewarded to cashback, voucher code and browser extensions. Why? Because they are bottom of funnel affiliates who are more often than not, the last click before a conversion.<\/span><\/p><p>The final tracked click before purchase receives 100 percent of the commission. This is still the most common model across traditional networks such as:<\/p><ul><li>Awin<\/li><li>AvantLink<\/li><li>Rakuten Advertising<\/li><li>Impact<\/li><li>Partnerize<\/li><\/ul><p><b>Split level attribution. <\/b>The best one.<\/p><p>Commission is divided according to set rules, often weighted by partner type or journey position.<\/p><p>\u00a0<\/p><p>There&#8217;s also first-click and linear. Both are equally as ridiculous as last-click attribution. As you can imagine, first-click rewards the first-click in the attribution chain. It makes zero sense.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9c62c4 elementor-widget elementor-widget-menu-anchor\" data-id=\"c9c62c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"Whatissplitlevelattribution\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34f6dca elementor-widget elementor-widget-heading\" data-id=\"34f6dca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is split level attribution?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-437e368 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"437e368\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Split level attribution is a commission model where multiple affiliates can share credit for a sale.<\/p><p>Rather than awarding 100 percent of the commission to the final referring partner, the sale is divided between affiliates based on their role in the conversion journey.<\/p><p>It is designed to reflect how people actually shop online:<\/p><ol><li>They discover a product through one creator<\/li><li>They research via another<\/li><li>They convert through a final interaction<\/li><\/ol><p>Under split level attribution, those contributors will all be rewarded.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-188a46e elementor-widget elementor-widget-menu-anchor\" data-id=\"188a46e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"Howdoessplitlevelattributionwork\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3eeda82 elementor-widget elementor-widget-heading\" data-id=\"3eeda82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How does split level attribution work?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86642b0 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"86642b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Here is a simple example:<\/p><ol><li>A customer reads a long-form product review from a running blogger<\/li><li>A few days later, they watch a YouTube comparison video from another creator<\/li><li>They finally click a link and purchase<\/li><\/ol><p>Under last click attribution, only the final link would earn commission.<\/p><p>Under split level attribution:<\/p><ol><li>The review site will receive a percentage<\/li><li>The YouTube creator will receive a percentage<\/li><li>The closing partner will receive a percentage<\/li><\/ol><p>Commission is shared based on predefined rules within the programme.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcd70c6 elementor-widget elementor-widget-menu-anchor\" data-id=\"fcd70c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"splitlevelcreators\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5b9ac0 elementor-widget elementor-widget-heading\" data-id=\"e5b9ac0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why split level attribution benefits content creators<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80545c0 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"80545c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you create:<\/p><ol><li>In-depth reviews<\/li><li>Educational blog posts<\/li><li>Comparison content<\/li><li>Social media discovery content<\/li><li>Long-term brand awareness campaigns<\/li><\/ol><p>You often influence the customer early in the journey.<\/p><p>Under last click, your work can be overwritten by a final discount click.\u00a0<span style=\"font-size: inherit; letter-spacing: 0px;\">Under split level attribution, your contribution is recognised and rewarded.<\/span><\/p><p>This creates:<\/p><ol><li>Fairer earnings<\/li><li>More predictable income<\/li><li>Better alignment between brands and creators<\/li><li>Reduced tension around \u201ccookie overwriting\u201d<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0113c6a elementor-widget elementor-widget-menu-anchor\" data-id=\"0113c6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"commissiondivision\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd3259a elementor-widget elementor-widget-heading\" data-id=\"fd3259a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How are commissions divided between affiliates?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5578ffb elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5578ffb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-size: 16px;\">Commissions are, more often than not, divided evenly in split-level attribution. Merchants have the ability to break down commission structures based on importance of the affiliate to the program &#8211; but most merchants just set up the breakdown as &#8216;split&#8217;.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1cfa672b e-flex e-con-boxed e-con e-parent\" data-id=\"1cfa672b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-60f0d000 elementor-widget elementor-widget-heading\" data-id=\"60f0d000\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Posts related to this article<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e67411 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4e67411\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Explore other posts related to this article below, or head back to <b><a href=\"https:\/\/avelonetwork.com\/knowledge-base\/affiliate\">Affiliate Support<\/a>.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18dc42f7 elementor-posts__hover-none elementor-posts--thumbnail-none elementor-posts--align-left elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-posts\" data-id=\"18dc42f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:19,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:71,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-14748 post type-post status-publish format-standard has-post-thumbnail hentry category-avelon-support\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/avelonetwork.com\/knowledge-base\/affiliate\/attribution-explained\" >\n\t\t\t\tWhat does attribution mean in affiliate marketing?\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>What is attribution in affiliate marketing and how does it work?<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/avelonetwork.com\/knowledge-base\/affiliate\/attribution-explained\" aria-label=\"Read more about What does attribution mean in affiliate marketing?\" tabindex=\"-1\" >\n\t\t\tRead More\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-10835 post type-post status-publish format-standard has-post-thumbnail hentry category-affiliate-support category-avelon-support\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/avelonetwork.com\/support\/affiliate\/posting-links-instagram\" >\n\t\t\t\tHow to post affiliate links &amp; discount codes on Instagram\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Here&#8217;s how to post affiliate links and discount codes on Instagram.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/avelonetwork.com\/support\/affiliate\/posting-links-instagram\" aria-label=\"Read more about How to post affiliate links &amp; discount codes on Instagram\" tabindex=\"-1\" >\n\t\t\tRead More\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>What is split level attribution and how does it help me as an affiliate?<\/p>\n","protected":false},"author":228586669,"featured_media":16033,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1408,1409],"tags":[],"class_list":["post-14761","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliate-support","category-brand"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is split level attribution? | Avelon<\/title>\n<meta name=\"description\" content=\"What is multi-touch \/ split level attribution in affiliate marketing? Why is it better than last click attribution?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/avelonetwork.com\/knowledge-base\/affiliate\/split-level-attribution-explainer\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is split level attribution? | Avelon\" \/>\n<meta property=\"og:description\" content=\"What is multi-touch \/ split level attribution in affiliate marketing? 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