{"id":12850,"date":"2025-08-04T14:00:26","date_gmt":"2025-08-04T13:00:26","guid":{"rendered":"https:\/\/avelonetwork.com\/?p=12850"},"modified":"2025-11-01T15:34:06","modified_gmt":"2025-11-01T15:34:06","slug":"xmiles-success-story","status":"publish","type":"post","link":"https:\/\/avelonetwork.com\/knowledge-base\/case-studies\/xmiles","title":{"rendered":"XMiles Case Study: Automating partnerships, reporting &amp; improving profit margins"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12850\" class=\"elementor elementor-12850\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-de557f1 e-flex e-con-boxed e-con e-parent\" data-id=\"de557f1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d68aa5 elementor-widget elementor-widget-bdt-breadcrumbs\" data-id=\"5d68aa5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"bdt-breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class='bdt-ep-breadcrumbs-wrapper'><ul class=\"bdt-ep-breadcrumb breadcrumb-align-left  \"><li><a href=\"https:\/\/avelonetwork.com\/\">Avelon<\/a><\/li>\n<\/ul><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-608b2f13 elementor-widget elementor-widget-heading\" data-id=\"608b2f13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">XMiles: Automating Affiliate Partnerships &amp; Reporting<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84b3ec0 elementor-widget elementor-widget-image\" data-id=\"84b3ec0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"12853\" data-permalink=\"https:\/\/avelonetwork.com\/knowledge-base\/case-studies\/xmiles\/attachment\/asset-113x-100\" data-orig-file=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2025\/08\/Asset-11%403x-100.jpg?fit=3000%2C1365&amp;ssl=1\" data-orig-size=\"3000,1365\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"XMiles Success Story\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2025\/08\/Asset-11%403x-100.jpg?fit=1000%2C455&amp;ssl=1\" width=\"1000\" height=\"455\" src=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2025\/08\/Asset-11%403x-100.jpg?fit=1000%2C455&amp;ssl=1\" class=\"attachment-large size-large wp-image-12853\" alt=\"Title banner for the XMiles Success Story\" data-attachment-id=\"12853\" data-permalink=\"https:\/\/avelonetwork.com\/knowledge-base\/case-studies\/xmiles\/attachment\/asset-113x-100\" data-orig-file=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2025\/08\/Asset-11%403x-100.jpg?fit=3000%2C1365&amp;ssl=1\" data-orig-size=\"3000,1365\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"XMiles Success Story\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2025\/08\/Asset-11%403x-100.jpg?fit=1000%2C455&amp;ssl=1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32ec6fc4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"32ec6fc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/xmiles.co.uk\/\"><b><u>XMiles<\/u><\/b><\/a> is a specialist sports nutrition retailer supporting runners, cyclists, and endurance athletes in optimising their fuelling strategies. Stocking over 110 brands, XMiles combines a vast expert-backed product range with innovative tools like their Nutrition Calculator to make sports nutrition accessible and effective for all customers.<\/p><p>Matt Maidment, Head of Marketing at XMiles, describes his role as covering everything from campaign planning and retention to affiliate partnerships and platform integrations.<\/p><p><i>\u201cI\u2019m Matt Maidment, and I head up marketing at XMiles. My role covers everything from campaign planning and retention to affiliate partnerships and platform integrations.\u201d<\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c904fd elementor-widget elementor-widget-image\" data-id=\"8c904fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" data-attachment-id=\"12856\" data-permalink=\"https:\/\/avelonetwork.com\/knowledge-base\/case-studies\/xmiles\/attachment\/screenshot-2025-08-04-at-13-45-56\" data-orig-file=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-04-at-13.45.56.png?fit=1683%2C841&amp;ssl=1\" data-orig-size=\"1683,841\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"XMiles homepage screenshot\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-04-at-13.45.56.png?fit=1000%2C500&amp;ssl=1\" width=\"1000\" height=\"500\" src=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-04-at-13.45.56.png?fit=1000%2C500&amp;ssl=1\" class=\"attachment-large size-large wp-image-12856\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-04-at-13.45.56.png?w=1683&amp;ssl=1 1683w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-04-at-13.45.56.png?resize=300%2C150&amp;ssl=1 300w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-04-at-13.45.56.png?resize=1024%2C512&amp;ssl=1 1024w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-04-at-13.45.56.png?resize=768%2C384&amp;ssl=1 768w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-04-at-13.45.56.png?resize=1536%2C768&amp;ssl=1 1536w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-04-at-13.45.56.png?resize=650%2C325&amp;ssl=1 650w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" data-attachment-id=\"12856\" data-permalink=\"https:\/\/avelonetwork.com\/knowledge-base\/case-studies\/xmiles\/attachment\/screenshot-2025-08-04-at-13-45-56\" data-orig-file=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-04-at-13.45.56.png?fit=1683%2C841&amp;ssl=1\" data-orig-size=\"1683,841\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"XMiles homepage screenshot\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-04-at-13.45.56.png?fit=1000%2C500&amp;ssl=1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47794dd elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"47794dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: inherit; letter-spacing: -0.3px;\">Before partnering with Avelon, XMiles faced operational challenges in scaling their affiliate programme. They relied heavily on Shopify Collabs combined with Excel spreadsheets to manage affiliates, report on performance, and handle outreach and contact management.<\/span><\/p><p><i>\u201cReporting was clunky, contact management was a pain, and we had limited visibility into performance,\u201d Matt explains. \u201cWe\u2019d export affiliate data, match it with orders in Excel, and try to build a picture of what was working. It was fine at a small scale, but the more affiliates we added, the harder it became to manage or grow.\u201d<\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e7b208 elementor-align-left elementor-widget__width-initial elementor-widget elementor-widget-button\" data-id=\"2e7b208\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-float\" href=\"https:\/\/xmiles.co.uk\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Check out XMiles here<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64e15d4f elementor-widget elementor-widget-heading\" data-id=\"64e15d4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Decision process<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b93c8fb elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b93c8fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Matt first heard about Avelon through an industry contact who recognised XMiles\u2019 need for a more purpose-built affiliate solution. After a quick demo, it was clear to him that Avelon could solve their pain points.<\/p><p><i>\u201cI was introduced to Avelon through another industry contact. After a quick demo, I could see straight away that it had everything we were missing.\u201d<\/i><\/p><p>When deciding on a platform, XMiles considered various options, but Avelon stood out due to its tailored approach for sports and DTC brands.<\/p><p><i>\u201cAvelon felt purpose-built for what we do. It wasn\u2019t just a generic affiliate tool. The database of relevant creators, clean reporting dashboard, and the ability to integrate with platforms like Klaviyo made it an easy choice.\u201d<\/i><\/p><p>Despite being confident in Avelon\u2019s capabilities, Matt\u2019s main concern was whether it would integrate seamlessly into their existing tech stack without creating more manual work for the team. However, these concerns were alleviated during onboarding.<\/p><p><i>\u201cHonestly, the main concern was whether it would slot into our existing stack without adding more work. But that was put to rest during onboarding.\u201d<\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0f4b3c elementor-widget elementor-widget-heading\" data-id=\"a0f4b3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Integration &amp; experience<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f6b868 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2f6b868\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The onboarding process with Avelon was smooth, fast, and hands-on.<\/p><p><i>\u201cIt was smooth and fast. Andrew and the team handled most of the heavy lifting and were on hand throughout.\u201d<\/i><\/p><p>Integration was straightforward. Avelon worked seamlessly alongside their existing operations and tools, allowing XMiles to unlock new efficiencies without changing core processes.<\/p><p><i>\u201cVery easy. It just works alongside what we already had in place. And with the Klaviyo integration, we could start layering affiliate-specific email flows straight away.\u201d<\/i><\/p><p>Implementation involved both Matt and XMiles\u2019 founder, Anthony, ensuring strategic alignment across the leadership team. During setup, Avelon provided proactive support, particularly around XMiles\u2019 unique use cases.<\/p><p><i>\u201cYes, we had a few custom use cases, like creating affiliate codes dynamically from URLs to prevent discount sites scraping them. Andrew built that for us, and it\u2019s worked perfectly.\u201d<\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a48867 elementor-align-left elementor-widget__width-initial elementor-widget elementor-widget-button\" data-id=\"7a48867\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-float\" href=\"https:\/\/avelonetwork.com\/integration-hub\/shopify-plus-checkout-extensibility\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read our simple integration docs for Shopify here<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5d0e63 elementor-widget elementor-widget-heading\" data-id=\"b5d0e63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Results &amp; Impact<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b20e965 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b20e965\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Since implementing Avelon, XMiles has transformed how it manages its affiliate and ambassador programmes. The platform has delivered significant operational efficiencies, improved reporting accuracy, and accelerated network growth.<\/p><p><i>\u201cWe\u2019ve streamlined the whole affiliate process. Reporting is accurate, outreach is targeted, and we\u2019ve massively grown our affiliate network through their database.\u201d<\/i><\/p><p>One of the most noticeable changes has been time saved across day-to-day marketing activities.<\/p><p><i>\u201cIt\u2019s saved hours each week. We\u2019re no longer stuck in spreadsheets, and we\u2019ve got real-time visibility across all affiliate activity.\u201d<\/i><\/p><p>Importantly, Avelon has enabled XMiles to better understand performance, revenue attribution, and partner effectiveness.<\/p><p><i>\u201cWe\u2019ve seen stronger revenue attribution and far better insight into what\u2019s working. It\u2019s helped us make better decisions on which partners to scale and where to invest more time.\u201d<\/i><\/p><p>The platform has also unlocked goals that previously felt too manual or resource-intensive to achieve.<\/p><p><i>\u201cGrowing our ambassador and affiliate lists used to be time-consuming. With Avelon, we\u2019ve reached new audiences without the manual outreach that used to take weeks.\u201d<\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c8d133 elementor-widget elementor-widget-heading\" data-id=\"9c8d133\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Unique outcomes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb2b362 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"cb2b362\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Avelon\u2019s flexibility and technical capabilities have solved some of XMiles\u2019 most critical challenges. For example, affiliate code scraping by discount sites was a recurring problem that compromised campaign integrity and tracking accuracy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af693ec elementor-widget elementor-widget-image\" data-id=\"af693ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" data-attachment-id=\"12862\" data-permalink=\"https:\/\/avelonetwork.com\/knowledge-base\/case-studies\/xmiles\/attachment\/screenshot-2025-08-04-at-14-03-00\" data-orig-file=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-04-at-14.03.00.png?fit=1279%2C795&amp;ssl=1\" data-orig-size=\"1279,795\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"XMiles Smart Referral Page\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-04-at-14.03.00.png?fit=1000%2C621&amp;ssl=1\" width=\"1000\" height=\"621\" src=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-04-at-14.03.00.png?fit=1000%2C621&amp;ssl=1\" class=\"attachment-large size-large wp-image-12862\" alt=\"XMiles Smart Referral Page which stops promo code websites scraping promo codes\" srcset=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-04-at-14.03.00.png?w=1279&amp;ssl=1 1279w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-04-at-14.03.00.png?resize=300%2C186&amp;ssl=1 300w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-04-at-14.03.00.png?resize=1024%2C636&amp;ssl=1 1024w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-04-at-14.03.00.png?resize=768%2C477&amp;ssl=1 768w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-04-at-14.03.00.png?resize=650%2C404&amp;ssl=1 650w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" data-attachment-id=\"12862\" data-permalink=\"https:\/\/avelonetwork.com\/knowledge-base\/case-studies\/xmiles\/attachment\/screenshot-2025-08-04-at-14-03-00\" data-orig-file=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-04-at-14.03.00.png?fit=1279%2C795&amp;ssl=1\" data-orig-size=\"1279,795\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"XMiles Smart Referral Page\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-04-at-14.03.00.png?fit=1000%2C621&amp;ssl=1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-120abda elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"120abda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><i style=\"font-size: inherit; letter-spacing: -0.2px;\">\u201cCode scraping was a big issue for us. Avelon implemented a fix where affiliate codes are dynamically generated from tracked URLs, stopping discount sites from lifting and misusing them. It\u2019s been a game-changer for tracking accuracy.\u201d<\/i><\/p><p>This dynamic code solution has protected XMiles\u2019 affiliate campaigns from misuse and ensured reliable attribution for partners, significantly improving their confidence in scaling promotions.<\/p><p>Andrew, founder of Avelon, commented:<\/p><p><i>&#8220;We loved working with Matt at XMiles on this feature, and there&#8217;s so much more we&#8217;re working on together. He didn&#8217;t just point out that something was happening, he actively thought of solutions, helped us develop the feature in the style he wanted and has been providing awesome feedback ever since. Smart Referral Pages have now been rolled out to all merchants, further eliminating promo code leaks within the sports industry.&#8221;<\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88ce160 elementor-widget elementor-widget-heading\" data-id=\"88ce160\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Future plans<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c071a97 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c071a97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Looking ahead, XMiles plans to continue scaling its affiliate and ambassador programmes through Avelon\u2019s database while expanding its integrated email campaigns using Avelon\u2019s Klaviyo integration.<\/p><p><i>\u201cWe\u2019ll keep scaling the affiliate and ambassador programme using their database. We also plan to run more integrated email campaigns via Klaviyo based on Avelon data.\u201d<\/i><\/p><p>Matt\u2019s advice to other businesses considering Avelon is clear:<\/p><p><i>\u201cIt\u2019s the best affiliate platform out there, especially if you\u2019re in sports or DTC. You won\u2019t get better support, and the feature set is spot on.\u201d<\/i><\/p><p>If there is one thing he wishes he had known before starting, it\u2019s the time and resource savings that came with switching.<\/p><p><i>\u201cHonestly, just how much time and effort it would save. We should\u2019ve switched sooner.\u201d<\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfc2ece elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"cfc2ece\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Looking ahead, XMiles plans to continue scaling its affiliate and ambassador programmes through Avelon\u2019s database while expanding its integrated email campaigns using Avelon\u2019s Klaviyo integration.<\/p><p><i>\u201cWe\u2019ll keep scaling the affiliate and ambassador programme using their database. We also plan to run more integrated email campaigns via Klaviyo based on Avelon data.\u201d<\/i><\/p><p>Matt\u2019s advice to other businesses considering Avelon is clear:<\/p><p><i>\u201cIt\u2019s the best affiliate platform out there, especially if you\u2019re in sports or DTC. You won\u2019t get better support, and the feature set is spot on.\u201d<\/i><\/p><p>If there is one thing he wishes he had known before starting, it\u2019s the time and resource savings that came with switching.<\/p><p><i>\u201cHonestly, just how much time and effort it would save. We should\u2019ve switched sooner.\u201d<\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b9f76c elementor-widget elementor-widget-heading\" data-id=\"6b9f76c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Closing Reflection<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d360862 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d360862\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In Matt\u2019s words:<\/p><p><i>\u201cAvelon makes affiliate marketing actually work &#8211; reporting, growth, and tracking, all in one place.\u201d<\/i><\/p><p>Finally, he adds:<\/p><p><i>\u201cJust a shoutout to Andrew and the team &#8211; always responsive, always improving the platform, and genuinely invested in our success.\u201d<\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4fcd28 elementor-align-left elementor-widget__width-initial elementor-widget elementor-widget-button\" data-id=\"f4fcd28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-float\" href=\"https:\/\/meetings-eu1.hubspot.com\/meetings\/andrew-richardson\/book-demo\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book your free demo here<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>XMiles eliminated manual reporting by moving from Shopify Collabs to Avelon and eliminated code leakage.<\/p>\n","protected":false},"author":228586669,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_crdt_document":"","content-type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1366],"tags":[],"class_list":["post-12850","post","type-post","status-publish","format-standard","hentry","category-case-studies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>XMiles Case Study: Automating partnerships, reporting &amp; 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