{"id":10895,"date":"2025-03-03T17:26:19","date_gmt":"2025-03-03T17:26:19","guid":{"rendered":"https:\/\/avelonetwork.com\/?p=10895"},"modified":"2025-03-03T17:32:49","modified_gmt":"2025-03-03T17:32:49","slug":"pay-per-customer-vs-pay-per-click-which-is-better-for-your-business-2","status":"publish","type":"post","link":"https:\/\/avelonetwork.com\/pay-per-customer-vs-pay-per-click-which-is-better-for-your-business","title":{"rendered":"CPA vs CPC: Which is better for your business?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10895\" class=\"elementor elementor-10895\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-585355d6 e-flex e-con-boxed e-con e-parent\" data-id=\"585355d6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-413a5355 elementor-widget elementor-widget-bdt-breadcrumbs\" data-id=\"413a5355\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"bdt-breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class='bdt-ep-breadcrumbs-wrapper'><ul class=\"bdt-ep-breadcrumb breadcrumb-align-left  \"><li><a href=\"https:\/\/avelonetwork.com\/\">Avelon<\/a><\/li>\n<\/ul><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-250e4726 elementor-widget elementor-widget-heading\" data-id=\"250e4726\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">CPA vs CPC: Which is better for your business?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f53081c elementor-widget elementor-widget-text-editor\" data-id=\"1f53081c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: var(--uicore-typography--p-f,'Inter'); font-size: inherit; font-style: var(--uicore-typography--p-st,'normal'); font-weight: var(--uicore-typography--p-w,'600'); letter-spacing: var(--uicore-typography--p-ls,'-0.027em'); text-align: var(--text-align); text-transform: var(--uicore-typography--p-t,'none');\">There are many methods of acquiring new customers, but&nbsp;<\/span><span style=\"font-size: inherit; text-align: var(--text-align); font-family: var(--uicore-typography--p-f,'Inter'); font-style: var(--uicore-typography--p-st,'normal'); font-weight: var(--uicore-typography--p-w,'600'); letter-spacing: var(--uicore-typography--p-ls,'-0.027em'); text-transform: var(--uicore-typography--p-t,'none');\">utilising paid channels typically fall into two categories:&nbsp;<\/span><span style=\"font-size: inherit; text-align: var(--text-align); font-family: var(--uicore-typography--p-f,'Inter'); font-style: var(--uicore-typography--p-st,'normal'); letter-spacing: var(--uicore-typography--p-ls,'-0.027em'); text-transform: var(--uicore-typography--p-t,'none');\"><b>cost per acquisition<\/b><\/span><span style=\"font-size: inherit; text-align: var(--text-align); font-family: var(--uicore-typography--p-f,'Inter'); font-style: var(--uicore-typography--p-st,'normal'); font-weight: var(--uicore-typography--p-w,'600'); letter-spacing: var(--uicore-typography--p-ls,'-0.027em'); text-transform: var(--uicore-typography--p-t,'none');\"> (CPA) and <\/span><span style=\"font-size: inherit; text-align: var(--text-align); font-family: var(--uicore-typography--p-f,'Inter'); font-style: var(--uicore-typography--p-st,'normal'); letter-spacing: var(--uicore-typography--p-ls,'-0.027em'); text-transform: var(--uicore-typography--p-t,'none');\"><b>cost per click<\/b><\/span><span style=\"font-size: inherit; text-align: var(--text-align); font-family: var(--uicore-typography--p-f,'Inter'); font-style: var(--uicore-typography--p-st,'normal'); font-weight: var(--uicore-typography--p-w,'600'); letter-spacing: var(--uicore-typography--p-ls,'-0.027em'); text-transform: var(--uicore-typography--p-t,'none');\"> (CPC) &#8211; also commonly referred to as <\/span><span style=\"font-size: inherit; text-align: var(--text-align); font-family: var(--uicore-typography--p-f,'Inter'); font-style: var(--uicore-typography--p-st,'normal'); letter-spacing: var(--uicore-typography--p-ls,'-0.027em'); text-transform: var(--uicore-typography--p-t,'none');\"><b>pay per click<\/b><\/span><span style=\"font-size: inherit; text-align: var(--text-align); font-family: var(--uicore-typography--p-f,'Inter'); font-style: var(--uicore-typography--p-st,'normal'); font-weight: var(--uicore-typography--p-w,'600'); letter-spacing: var(--uicore-typography--p-ls,'-0.027em'); text-transform: var(--uicore-typography--p-t,'none');\"> (PPC).<\/span><\/p>\n<p><span style=\"font-size: inherit; text-align: var(--text-align); font-family: var(--uicore-typography--p-f,'Inter'); font-style: var(--uicore-typography--p-st,'normal'); font-weight: var(--uicore-typography--p-w,'600'); letter-spacing: var(--uicore-typography--p-ls,'-0.027em'); text-transform: var(--uicore-typography--p-t,'none');\">Cost per acquisition, in its simplest form, means you only pay for a customer once they have been acquired and falls under the affiliate marketing channel, whilst cost per click entails paying for every user that interacts with one of your ads such as Google Shopping or META ads and falls under the paid advertising channel.<\/span><\/p>\n<p><span style=\"font-size: inherit; text-align: var(--text-align); font-family: var(--uicore-typography--p-f,'Inter'); font-style: var(--uicore-typography--p-st,'normal'); font-weight: var(--uicore-typography--p-w,'600'); letter-spacing: var(--uicore-typography--p-ls,'-0.027em'); text-transform: var(--uicore-typography--p-t,'none');\">Both the affiliate marketing and paid advertising channels have their own unique advantages and disadvantages. In this article, we&#8217;ll uncover which channel is best for your business and how you can utilise each channel to drive significant revenue.<\/span><span style=\"font-family: var(--uicore-typography--p-f,'Inter'); font-size: inherit; font-style: var(--uicore-typography--p-st,'normal'); font-weight: var(--uicore-typography--p-w,'600'); letter-spacing: var(--uicore-typography--p-ls,'-0.027em'); text-align: var(--text-align); text-transform: var(--uicore-typography--p-t,'none');\">&nbsp;<\/span><\/p>\n<p><span style=\"font-family: var(--uicore-typography--p-f,'Inter'); font-size: inherit; font-style: var(--uicore-typography--p-st,'normal'); font-weight: var(--uicore-typography--p-w,'600'); letter-spacing: var(--uicore-typography--p-ls,'-0.027em'); text-align: var(--text-align); text-transform: var(--uicore-typography--p-t,'none');\">You can skip to the section you need by clicking the anchor links below:<\/span><\/p>\n<ol>\n<li><i><a href=\"#1\"><u>What does CPA mean? Examples of CPA<\/u><\/a><\/i><\/li>\n<li><i style=\"text-align: var(--text-align); font-family: var(--uicore-typography--p-f,'Inter'); font-weight: var(--uicore-typography--p-w,'600'); letter-spacing: var(--uicore-typography--p-ls,'-0.027em'); text-transform: var(--uicore-typography--p-t,'none');\"><a href=\"#2\"><u>Pros and cons of CPA \/ affiliate marketing<\/u><\/a><\/i><\/li>\n<li><i><a href=\"#3\"><u>Would CPA \/ affiliate marketing work for my business?<\/u><\/a><\/i><\/li>\n<li><i style=\"text-align: var(--text-align); font-family: var(--uicore-typography--p-f,'Inter'); font-weight: var(--uicore-typography--p-w,'600'); letter-spacing: var(--uicore-typography--p-ls,'-0.027em'); text-transform: var(--uicore-typography--p-t,'none');\"><a href=\"#4\"><u>What does CPC mean? Examples of CPC<\/u><\/a><\/i><\/li>\n<li><i><a href=\"#5\"><u>Pros and cons of CPC<\/u><\/a><\/i><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#6\"><i style=\"text-align: var(--text-align); font-family: var(--uicore-typography--p-f,'Inter'); font-weight: var(--uicore-typography--p-w,'600'); letter-spacing: var(--uicore-typography--p-ls,'-0.027em'); text-transform: var(--uicore-typography--p-t,'none');\">How Affiliate Marketing is starting to replace Google Ads<\/i><\/a><\/span><\/li>\n<li><a href=\"#7\"><u><i>So, which is better for my business?<\/i><\/u><\/a><\/li>\n<\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5869c21 elementor-widget elementor-widget-menu-anchor\" data-id=\"5869c21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"1\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-148908f elementor-widget elementor-widget-heading\" data-id=\"148908f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What does CPA (cost per acquisition) mean? Examples of CPA<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb6fc83 elementor-widget elementor-widget-text-editor\" data-id=\"eb6fc83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><p>Cost per acquisition (CPA) means that an advertiser only pays for a specific action that a consumer takes. These actions or conversions can be defined as a purchase, sign-up or lead generation such as a contact form submission.\u00a0<\/p><p>The most common form of using CPA in a marketing funnel is in the form of an affiliate program. Affiliate programs ensure advertisers (retailers\/brands) only pay on a performance basis and don&#8217;t have any form of payment upfront. The affiliate simply promotes an advertisers product or website and if a conversion occurs off the back of their promotion, they earn a commission. Think of it like having a digital sales time who work purely on commission.<\/p><p>Affiliate programs allow the advertiser to personalise the commission offering to every affiliate. These personalisations can be top level such as offering certain affiliates different commission rates vs changing commission rates depending on the traffic source.\u00a0<\/p><p>An example of utilising CPA in your marketing funnel could be Sigma Sports. Sigma Sports partners with affiliates, publishers and content creators to promote specific products on their website. When an affiliate generates a sale through traffic, they pay a commission to the affiliate.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b5ac04 elementor-widget elementor-widget-heading\" data-id=\"4b5ac04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Examples of brands using CPA methods<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3e1d4f elementor-widget elementor-widget-text-editor\" data-id=\"e3e1d4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><p><span style=\"font-size: inherit; text-align: var(--text-align); font-family: var(--uicore-typography--p-f,'Inter'); font-style: var(--uicore-typography--p-st,'normal'); font-weight: var(--uicore-typography--p-w,'600'); letter-spacing: var(--uicore-typography--p-ls,'-0.027em'); text-transform: var(--uicore-typography--p-t,'none');\">An example of utilising CPA in your marketing funnel could be the omnichannel cycling retailer, <\/span><span style=\"font-size: inherit; text-align: var(--text-align); font-family: var(--uicore-typography--p-f,'Inter'); font-style: var(--uicore-typography--p-st,'normal'); letter-spacing: var(--uicore-typography--p-ls,'-0.027em'); text-transform: var(--uicore-typography--p-t,'none');\"><b>Sigma Sports<\/b><\/span><span style=\"font-size: inherit; text-align: var(--text-align); font-family: var(--uicore-typography--p-f,'Inter'); font-style: var(--uicore-typography--p-st,'normal'); font-weight: var(--uicore-typography--p-w,'600'); letter-spacing: var(--uicore-typography--p-ls,'-0.027em'); text-transform: var(--uicore-typography--p-t,'none');\">. Sigma Sports partner with affiliates, publishers and content creators to promote specific products on their website. When a person clicks an affiliate link and purchases a product, Sigma Sports pay a commission to the person who drove that sale.<\/span><\/p><p><span style=\"font-size: inherit; text-align: var(--text-align); font-family: var(--uicore-typography--p-f,'Inter'); font-style: var(--uicore-typography--p-st,'normal'); font-weight: var(--uicore-typography--p-w,'600'); letter-spacing: var(--uicore-typography--p-ls,'-0.027em'); text-transform: var(--uicore-typography--p-t,'none');\">An example outside of standard eCommerce could be <\/span><span style=\"font-size: inherit; text-align: var(--text-align); font-family: var(--uicore-typography--p-f,'Inter'); font-style: var(--uicore-typography--p-st,'normal'); letter-spacing: var(--uicore-typography--p-ls,'-0.027em'); text-transform: var(--uicore-typography--p-t,'none');\"><b>RISE Coffee Boxe<\/b><\/span><span style=\"font-size: inherit; text-align: var(--text-align); font-family: var(--uicore-typography--p-f,'Inter'); font-style: var(--uicore-typography--p-st,'normal'); letter-spacing: var(--uicore-typography--p-ls,'-0.027em'); text-transform: var(--uicore-typography--p-t,'none');\"><b>s<\/b><\/span><span style=\"font-size: inherit; text-align: var(--text-align); font-family: var(--uicore-typography--p-f,'Inter'); font-style: var(--uicore-typography--p-st,'normal'); font-weight: var(--uicore-typography--p-w,'600'); letter-spacing: var(--uicore-typography--p-ls,'-0.027em'); text-transform: var(--uicore-typography--p-t,'none');\">. RISE work on a subscription model and therefore want to reward their affiliates when a consumer subscribes to their service. In subscription models, the affiliate earns a recurring commission for as long as the consumer remains subscribed to the service.<\/span><\/p><p><span style=\"font-size: inherit; text-align: var(--text-align); font-family: var(--uicore-typography--p-f,'Inter'); font-style: var(--uicore-typography--p-st,'normal'); font-weight: var(--uicore-typography--p-w,'600'); letter-spacing: var(--uicore-typography--p-ls,'-0.027em'); text-transform: var(--uicore-typography--p-t,'none');\">If you&#8217;d like to explore how Avelon automates the affiliate process, just click the link below:<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f2c9e0 elementor-align-left elementor-widget__width-initial elementor-widget elementor-widget-button\" data-id=\"6f2c9e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-float\" href=\"https:\/\/avelonetwork.com\/publisher-relationships\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Explore our publisher relationships<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6798804 elementor-widget elementor-widget-menu-anchor\" data-id=\"6798804\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"2\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39e37fe elementor-widget elementor-widget-heading\" data-id=\"39e37fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pros and cons of CPA \/ affiliate marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e320dd5 elementor-widget elementor-widget-text-editor\" data-id=\"e320dd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><p>CPA \/ affiliate marketing has varied pros and cons &#8211; but all the disadvantages can be easily overcome with simple steps such as automating manual processes and have achievable KPIs in place.\u00a0<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54e78c8 elementor-widget elementor-widget-heading\" data-id=\"54e78c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pros of affiliate marketing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-703d47c elementor-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"703d47c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-square\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Only pay when an action\/conversion is completed, reducing wasted spend<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-square\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Often more cost-efficient than PPC as there's no risk of upfront payments<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-square\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Encourages advertisers to optimise for conversions rather than just clicks<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-square\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Advertisers can align with publishers and content creators to promote the brand<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3649584 elementor-widget elementor-widget-text-editor\" data-id=\"3649584\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><p>The main pro of affiliate marketing is that advertisers don&#8217;t need to pay anything until a conversion has been recorded. This means there&#8217;s a huge reduction in risk compared to CPC\/PPC.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-513d367 elementor-widget elementor-widget-heading\" data-id=\"513d367\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Cons of affiliate marketing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed4ac88 elementor-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"ed4ac88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-times-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Can be hard to scale without mass adoption<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-times-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Requires some manual management of affiliates if you are working with content creators<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-times-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Often requires best price\/commission for certain products<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-times-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">You need to find the right affiliate platform, otherwise you'll just work with discount code websites<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3142f73 elementor-widget elementor-widget-text-editor\" data-id=\"3142f73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><p>The cons of affiliate marketing are easily overcome with the right tactics. Creating a strategy that isn&#8217;t over ambitious and aligns with your goals is the key to eliminating the cons. For example, if your business is selling online and has many competitors selling the same product, then offering a low commission and focusing on full-price items isn&#8217;t going to get you far.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eff080c elementor-widget elementor-widget-menu-anchor\" data-id=\"eff080c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"3\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f585651 elementor-widget elementor-widget-heading\" data-id=\"f585651\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Would CPA \/ affiliate marketing work for my business?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91f9472 elementor-widget elementor-widget-text-editor\" data-id=\"91f9472\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>CPA \/ affiliate marketing can work for any business, but it all depends on how your business records conversions, or what is considered a conversion. For example, if your business is a financial services provider who wants to get more leads, then your strategy will be completely different to an eCommerce focused retailer looking to sell products online.\u00a0<\/p><p>When you&#8217;re thinking about starting your affiliate program, you need to consider the type of affiliate you need to promote your products, where your consumers are searching for products like yours and what would drive them to convert. The below list of questions are something to consider before getting started:<\/p><ol><li>Where are your target customers searching for products like yours?<\/li><li>Who are the top voices of authority in your niche?<\/li><li>How can you incentivise these voices to promote your products?<\/li><li>How much commission can you offer these affiliates?<\/li><li>Are you going to provide assets and offers to these affiliates to help them promote your products?<\/li><li>How much time can put aside to contact these affiliates? How will you get in contact with them?<\/li><\/ol><div>For most businesses, CPA \/ affiliate marketing can work wonders. What works for some merchants may not work for others, so it&#8217;s worth taking into account that it may take some time to set up and find what works to drive conversions, but once you do, your program will become a source of revenue for years to come.<\/div><div>\u00a0<\/div><div>At Avelon, we can help you develop your affiliate strategy in the sports industry. We perform services such as strategy creation, outreach to affiliates and affiliate program management &#8211; alongside actually being the technology partner for your sports affiliate program.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3657f6 elementor-widget elementor-widget-menu-anchor\" data-id=\"e3657f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"4\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72e7990 elementor-widget elementor-widget-heading\" data-id=\"72e7990\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What does CPC\/PPC mean? Examples of CPC\/PPC<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afc66e9 elementor-widget elementor-widget-text-editor\" data-id=\"afc66e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>CPC<\/b> simply means <b>cost per click<\/b>, whilst <b>PPC<\/b> means <b>pay per click<\/b>. People refer to them under different acronyms but they mean the exactly the same thing.\u00a0<\/p><p>Cost per click is a form of marketing where you, the advertiser, pay an entity such as <b>Google<\/b>, <b>META, Youtube <\/b>or\u00a0<b>X <\/b>(formerly Twitter), to advertise to the users on their platform. As the name suggests, you pay every time someone clicks or interacts with your advert.<\/p><p>This form of paid marketing has been refined massively over the past decade and these platforms now have incredibly intelligent tools to help you advertise to their users.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5b5b2e elementor-widget elementor-widget-heading\" data-id=\"b5b5b2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Examples of brands using CPC\/PPC<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f11e68 elementor-widget elementor-widget-text-editor\" data-id=\"6f11e68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>CPC<\/b> simply means <b>cost per click<\/b>, whilst <b>PPC<\/b> means <b>pay per click<\/b>. People refer to them under different acronyms but they mean the exactly the same thing.\u00a0<\/p><p>Cost per click is a form of marketing where you, the advertiser, pay an entity such as <b>Google<\/b>, <b>META, Youtube <\/b>or\u00a0<b>X <\/b>(formerly Twitter), to advertise to the users on their platform. As the name suggests, you pay every time someone clicks or interacts with your advert.<\/p><p>This form of paid marketing has been refined massively over the past decade and these platforms now have incredibly intelligent tools to help you advertise to their users.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f2ea6e elementor-widget elementor-widget-heading\" data-id=\"8f2ea6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Google Shopping &amp; Google Adwords<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4712df elementor-widget elementor-widget-text-editor\" data-id=\"f4712df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google Shopping and Google Adwords are prime examples of CPC\/PPC. Both forms of paid advertising are based on a competitive &#8216;bid system&#8217; that means you have to offer a higher CPC bid than competitors to get to the top of the page. It also runs on a &#8216;daily budget&#8217; allowing Google to accelerate your spend until you run out of budget.<\/p><p>The amount you spend of CPC\/PPC varies on what you&#8217;re actually advertising. The general rule of thumb is the more competitive the product sale, the more expensive it will be &#8211; like any supply and demand economy, really. For example, the Specialized Levo below has many retailers bidding for you to purchase the product from them AND it&#8217;s a high-ticket item, so the CPC\/PPC bid to get to the top of the listing will be higher than you trying to sell a jersey at \u00a350.00.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71b2aca elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"71b2aca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"10938\" data-permalink=\"https:\/\/avelonetwork.com\/pay-per-customer-vs-pay-per-click-which-is-better-for-your-business\/attachment\/screenshot-2025-03-03-at-07-17-34\" data-orig-file=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-03-at-07.17.34.png?fit=2080%2C1138&amp;ssl=1\" data-orig-size=\"2080,1138\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Specialized Turbo Levo Google Shopping example\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-03-at-07.17.34.png?fit=300%2C164&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-03-at-07.17.34.png?fit=1000%2C547&amp;ssl=1\" width=\"1000\" height=\"547\" src=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-03-at-07.17.34.png?fit=1000%2C547&amp;ssl=1\" class=\"attachment-large size-large wp-image-10938\" alt=\"Specialized Turbo Levo Google Shopping - screenshot of the top results for both Google Shopping and Google Adwords.\" srcset=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-03-at-07.17.34.png?w=2080&amp;ssl=1 2080w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-03-at-07.17.34.png?resize=300%2C164&amp;ssl=1 300w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-03-at-07.17.34.png?resize=1024%2C560&amp;ssl=1 1024w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-03-at-07.17.34.png?resize=768%2C420&amp;ssl=1 768w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-03-at-07.17.34.png?resize=1536%2C840&amp;ssl=1 1536w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-03-at-07.17.34.png?resize=2048%2C1120&amp;ssl=1 2048w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-03-at-07.17.34.png?resize=650%2C356&amp;ssl=1 650w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" data-attachment-id=\"10938\" data-permalink=\"https:\/\/avelonetwork.com\/pay-per-customer-vs-pay-per-click-which-is-better-for-your-business\/attachment\/screenshot-2025-03-03-at-07-17-34\" data-orig-file=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-03-at-07.17.34.png?fit=2080%2C1138&amp;ssl=1\" data-orig-size=\"2080,1138\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Specialized Turbo Levo Google Shopping example\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-03-at-07.17.34.png?fit=300%2C164&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-03-at-07.17.34.png?fit=1000%2C547&amp;ssl=1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e66cabb elementor-widget elementor-widget-text-editor\" data-id=\"e66cabb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This form of paid advertising works wonders in some instances, if:<\/p><ol><li>You&#8217;re looking to scale traffic instantly with guaranteed results<\/li><li>You have the best price for a product and want to meet buyers exactly where they are<\/li><\/ol><p>In the below section, we&#8217;ll cover the full list of pros and cons of CPC\/PPC advertising campaigns.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd94b51 elementor-widget elementor-widget-menu-anchor\" data-id=\"fd94b51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"5\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e47426 elementor-widget elementor-widget-heading\" data-id=\"0e47426\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pros and cons of CPC\/PPC marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11cd261 elementor-widget elementor-widget-text-editor\" data-id=\"11cd261\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Utilising cost per click advertising can be great for your business, but there are some pros and cons to be aware of:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f836bb8 elementor-widget elementor-widget-heading\" data-id=\"f836bb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pros of CPC\/PPC marketing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ee2347 elementor-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"3ee2347\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-square\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Easy to set up and scale depending on your budget<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-square\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Guaranteed traffic if you have the best price \/ budget available<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77902ca elementor-widget elementor-widget-text-editor\" data-id=\"77902ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>One of the best points of CPC\/PPC advertising is that you can almost guarantee scale if you have the budget available. For example, if there&#8217;s a high number of searches for a specific product, you&#8217;ll be able to capitalise on this by pushing more of your budget behind it. If you&#8217;ve got the best price, you&#8217;re going to make a sale.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dde340b elementor-widget elementor-widget-heading\" data-id=\"dde340b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Cons of CPC\/PPC marketing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6c7005 elementor-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"d6c7005\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-times-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Totally depends on your price and budget (also a pro but massively a con)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-times-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Can get expensive if you're in a competitive industry<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-times-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Price of conversions has been rising by 27% YoY since 2019<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-times-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Not effective with high-ticket items<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-times-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Requires a lot of manual management<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e01930 elementor-widget elementor-widget-text-editor\" data-id=\"9e01930\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The cons of CPC\/PPC advertising are pretty sparse, but the top issues are how much you need to spend and how competitive this form of marketing has become over the past few years. Our top tip? If you&#8217;re in a competitive industry or\u00a0 advertising against many others, use CPC\/PPC as a string to your bow. Don&#8217;t put all your eggs in one basket as this channels ROI can change faster than the British weather.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3944bb elementor-widget elementor-widget-menu-anchor\" data-id=\"b3944bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"6\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0d6d71 elementor-widget elementor-widget-heading\" data-id=\"d0d6d71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Is affiliate marketing replacing Google Shopping?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9787a9 elementor-widget elementor-widget-text-editor\" data-id=\"a9787a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Well, it depends on who you ask. If you ask Google, they&#8217;ll say no &#8211; but if you ask affiliate marketers, they&#8217;ll say yes. Luckily, we don&#8217;t work with anecdotal evidence and work purely on true data: so the answer is <b>yes<\/b>. Here&#8217;s why:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5043fea elementor-widget elementor-widget-heading\" data-id=\"5043fea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Google Ads are getting bloody expensive<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f597f3 elementor-widget elementor-widget-text-editor\" data-id=\"2f597f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google Ads has become highly competitive. Increasing competition has resulted in heightened CPC rates, especially in industries like eCommerce, finance and SaaS. Because of this, brands are looking for more efficient alternatives and as affiliate marketing works on a performance basis (pay-for-results), it becomes way more attractive in terms of ROI for marketing managers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4768fbc elementor-widget elementor-widget-heading\" data-id=\"4768fbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Affiliate marketing promotes trust and credibility<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc75a0d elementor-widget elementor-widget-text-editor\" data-id=\"bc75a0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Customers are losing trust in major technology companies like Google, META (Facebook) and X (formerly Twitter). Why would consumers trust these companies to display the best priced products when searching for them &#8211; when in reality they&#8217;re just displaying who pays them the most.\u00a0<\/p><p>Affiliate marketing allows advertisers to partner with affiliates who are trusted and credible within their industry. An endorsement from a trustworthy affiliate can not only help build your brand reputation, but drive traffic, sales and healthy profits.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae1c04f elementor-widget elementor-widget-heading\" data-id=\"ae1c04f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Affiliate marketing technology is getting smarter<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4ea2c1 elementor-widget elementor-widget-text-editor\" data-id=\"e4ea2c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As technology is advancing at a rapid rate, publishers are utilising their network to drive huge volumes of sales through what we call &#8216;price comparison widgets&#8217;. These widgets take product feeds and show the consumer where the product is in-stock and at the best price &#8211; all whilst being in amongst their reviews.\u00a0<\/p><p>The below shows a price comparison widget on BikeRadar. You can view the review <a href=\"https:\/\/www.bikeradar.com\/advice\/buyers-guides\/chain-lubes\"><b>here<\/b><\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4df93e4 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"4df93e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" data-attachment-id=\"10979\" data-permalink=\"https:\/\/avelonetwork.com\/pay-per-customer-vs-pay-per-click-which-is-better-for-your-business\/attachment\/screenshot-2025-03-03-at-17-26-58\" data-orig-file=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-03-at-17.26.58.png?fit=1334%2C530&amp;ssl=1\" data-orig-size=\"1334,530\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Price comparison widget on BikeRadar\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-03-at-17.26.58.png?fit=300%2C119&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-03-at-17.26.58.png?fit=1000%2C397&amp;ssl=1\" width=\"1000\" height=\"397\" src=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-03-at-17.26.58.png?fit=1000%2C397&amp;ssl=1\" class=\"attachment-large size-large wp-image-10979\" alt=\"Price comparison widget on BikeRadar\" srcset=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-03-at-17.26.58.png?w=1334&amp;ssl=1 1334w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-03-at-17.26.58.png?resize=300%2C119&amp;ssl=1 300w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-03-at-17.26.58.png?resize=1024%2C407&amp;ssl=1 1024w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-03-at-17.26.58.png?resize=768%2C305&amp;ssl=1 768w, https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-03-at-17.26.58.png?resize=650%2C258&amp;ssl=1 650w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" data-attachment-id=\"10979\" data-permalink=\"https:\/\/avelonetwork.com\/pay-per-customer-vs-pay-per-click-which-is-better-for-your-business\/attachment\/screenshot-2025-03-03-at-17-26-58\" data-orig-file=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-03-at-17.26.58.png?fit=1334%2C530&amp;ssl=1\" data-orig-size=\"1334,530\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Price comparison widget on BikeRadar\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-03-at-17.26.58.png?fit=300%2C119&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-03-at-17.26.58.png?fit=1000%2C397&amp;ssl=1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1166241 elementor-widget elementor-widget-text-editor\" data-id=\"1166241\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This accelerates the buyer journey and moves the consumer from the top of the funnel (awareness) right through to bottom of funnel (conversion). As the user is presented the best option for them, it reduces the need to actually search around for the best price.<\/p><p>Not only is this great for the consumer, it&#8217;s also amazing for the advertiser as it reduces the need to invest budget upfront into Google Ads or META ads. It&#8217;s purely based on commission.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23d9a6f elementor-widget elementor-widget-menu-anchor\" data-id=\"23d9a6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"7\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58e0ad1 elementor-widget elementor-widget-heading\" data-id=\"58e0ad1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">So, which is better for my business?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d57e0e5 elementor-widget elementor-widget-text-editor\" data-id=\"d57e0e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Answering this question depends on a whole host of factors and we don&#8217;t believe you should focus on just one channel. Both affiliate marketing and direct-paid spend have their pros and cons, but with the way the advertising industry is going and the need for proven return on investment without upfront spend &#8211; we believe that affiliate marketing will be the future of advertising, and your business.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8741d34 elementor-widget elementor-widget-heading\" data-id=\"8741d34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Contact Support<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebd0007 elementor-widget elementor-widget-text-editor\" data-id=\"ebd0007\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you require any support on the above, please contact the Support Team.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36f1ef8 elementor-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"36f1ef8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-external-link-alt\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Contact Support Team<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Here&#8217;s how to post affiliate links and discount codes on Instagram.<\/p>\n","protected":false},"author":228586669,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_crdt_document":"","content-type":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1408,1407],"tags":[],"class_list":["post-10895","post","type-post","status-publish","format-standard","hentry","category-affiliate-support","category-avelon-support"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CPA vs CPC: Which is better for your business? | Avelon<\/title>\n<meta name=\"description\" content=\"Cost per acquisition \/ pay per customer vs cost per click - which is better for your business? 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