{"id":10260,"date":"2025-01-20T14:40:19","date_gmt":"2025-01-20T14:40:19","guid":{"rendered":"https:\/\/avelonetwork.com\/?p=10260"},"modified":"2025-11-01T15:35:33","modified_gmt":"2025-11-01T15:35:33","slug":"sigma-sports-case-study","status":"publish","type":"post","link":"https:\/\/avelonetwork.com\/knowledge-base\/case-studies\/sigma-sports","title":{"rendered":"Sigma Sports Case Study: Moving from cashback &amp; vouchers to content publishers"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10260\" class=\"elementor elementor-10260\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-de557f1 e-flex e-con-boxed e-con e-parent\" data-id=\"de557f1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d68aa5 elementor-widget elementor-widget-bdt-breadcrumbs\" data-id=\"5d68aa5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"bdt-breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class='bdt-ep-breadcrumbs-wrapper'><ul class=\"bdt-ep-breadcrumb breadcrumb-align-left  \"><li><a href=\"https:\/\/avelonetwork.com\/\">Avelon<\/a><\/li>\n<\/ul><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-608b2f13 elementor-widget elementor-widget-heading\" data-id=\"608b2f13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sigma Sports: the move from cashback to content focused publishers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e5cba4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2e5cba4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Last updated: Jan 2025<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84b3ec0 elementor-widget elementor-widget-image\" data-id=\"84b3ec0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"12069\" data-permalink=\"https:\/\/avelonetwork.com\/knowledge-base\/case-studies\/sigma-sports\/attachment\/artboard-3_210x-100\" data-orig-file=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2025\/01\/Artboard-3_2%4010x-100.jpg?fit=10000%2C4550&amp;ssl=1\" data-orig-size=\"10000,4550\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Artboard 3_2@10x-100\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2025\/01\/Artboard-3_2%4010x-100.jpg?fit=1000%2C455&amp;ssl=1\" width=\"1000\" height=\"455\" src=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2025\/01\/Artboard-3_2%4010x-100.jpg?fit=1000%2C455&amp;ssl=1\" class=\"attachment-large size-large wp-image-12069\" alt=\"\" data-attachment-id=\"12069\" data-permalink=\"https:\/\/avelonetwork.com\/knowledge-base\/case-studies\/sigma-sports\/attachment\/artboard-3_210x-100\" data-orig-file=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2025\/01\/Artboard-3_2%4010x-100.jpg?fit=10000%2C4550&amp;ssl=1\" data-orig-size=\"10000,4550\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Artboard 3_2@10x-100\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2025\/01\/Artboard-3_2%4010x-100.jpg?fit=1000%2C455&amp;ssl=1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32ec6fc4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"32ec6fc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It&#8217;s funny how things go full circle. Our founder, Andrew, started as a copywriter for Sigma Sports eight years ago when they were a team of 25 before joining Specialized as their Digital Content Developer.\u00a0<\/p><p>Now, Sigma Sports are one of the UK&#8217;s largest omnichannel retailers in the cycling, running, and triathlon space with a team of 100+ and a turnover of \u00a345m+ in 2024.<\/p><p>Sigma Sports has become one of our largest merchants since they joined in October 2024 and this case study explains how they became so successful, what channels were used and what the outcomes of the past 4-month have been.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a69d3e elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"7a69d3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" data-attachment-id=\"10262\" data-permalink=\"https:\/\/avelonetwork.com\/knowledge-base\/case-studies\/sigma-sports\/attachment\/artboard-1_34x-100\" data-orig-file=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2025\/01\/Artboard-1_3%404x-100.jpg?fit=4513%2C3754&amp;ssl=1\" data-orig-size=\"4513,3754\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Artboard 1_3@4x-100\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2025\/01\/Artboard-1_3%404x-100.jpg?fit=1000%2C832&amp;ssl=1\" width=\"1000\" height=\"832\" src=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2025\/01\/Artboard-1_3%404x-100.jpg?fit=1000%2C832&amp;ssl=1\" class=\"attachment-large size-large wp-image-10262\" alt=\"\" data-attachment-id=\"10262\" data-permalink=\"https:\/\/avelonetwork.com\/knowledge-base\/case-studies\/sigma-sports\/attachment\/artboard-1_34x-100\" data-orig-file=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2025\/01\/Artboard-1_3%404x-100.jpg?fit=4513%2C3754&amp;ssl=1\" data-orig-size=\"4513,3754\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Artboard 1_3@4x-100\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2025\/01\/Artboard-1_3%404x-100.jpg?fit=1000%2C832&amp;ssl=1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8769953 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"8769953\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Before we get started, it&#8217;s important to highlight that Sigma Sports has a huge variety of products on offer at competitive prices.\u00a0<span style=\"font-size: inherit; letter-spacing: -0.8px; font-family: var(--uicore-typography--p-f,'Inter'); font-style: var(--uicore-typography--p-st,'normal'); font-weight: var(--uicore-typography--p-w,'600'); text-transform: var(--uicore-typography--p-t,'none');\">They focus on road and gravel cycling so we tailored our approach to promoting their program to relevant publishers.\u00a0<\/span><span style=\"font-family: var(--uicore-typography--p-f,'Inter'); font-size: inherit; font-style: var(--uicore-typography--p-st,'normal'); font-weight: var(--uicore-typography--p-w,'600'); letter-spacing: -0.8px; text-transform: var(--uicore-typography--p-t,'none');\">We don&#8217;t talk total numbers in case studies due to that data being protected under NDA, but we are permitted to disclose percentages.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64e15d4f elementor-widget elementor-widget-heading\" data-id=\"64e15d4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why did Sigma Sports join Avelon?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b93c8fb elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b93c8fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sigma Sports&#8217; experience with affiliate marketing over the past five years has been interesting, to say the least. Like most of the cycling industry, they used AWIN (Affiliate Window) to get their affiliate program up and running.\u00a0<\/p><p>AWIN has a broad range of affiliates and are very good at what they do, but focus on coupon code, comparison sites, cashback sites and browser extensions. In fact, over 85% of all affiliate sales are through these types of affiliates.\u00a0<\/p><p><span style=\"font-size: inherit; letter-spacing: -0.8px; font-family: var(--uicore-typography--p-f,'Inter'); font-style: var(--uicore-typography--p-st,'normal'); font-weight: var(--uicore-typography--p-w,'600'); text-transform: var(--uicore-typography--p-t,'none');\"><span style=\"font-style: var(--uicore-typography--p-st,'normal'); font-weight: var(--uicore-typography--p-w,'600'); letter-spacing: -0.8px; text-transform: var(--uicore-typography--p-t,'none');\">Whilst discount and cashback sites do, in fact, shift a lot of stock &#8211; it does <\/span><\/span><span style=\"font-size: inherit; letter-spacing: -0.8px; font-family: var(--uicore-typography--p-f,'Inter'); font-style: var(--uicore-typography--p-st,'normal'); font-weight: var(--uicore-typography--p-w,'600'); text-transform: var(--uicore-typography--p-t,'none');\">cannibalise<\/span><span style=\"font-size: inherit; letter-spacing: -0.8px; font-family: var(--uicore-typography--p-f,'Inter'); font-style: var(--uicore-typography--p-st,'normal'); font-weight: var(--uicore-typography--p-w,'600'); text-transform: var(--uicore-typography--p-t,'none');\"><span style=\"font-style: var(--uicore-typography--p-st,'normal'); font-weight: var(--uicore-typography--p-w,'600'); letter-spacing: -0.8px; text-transform: var(--uicore-typography--p-t,'none');\">\u00a0profit margins and lead you to rely on heavily discounted sales to acquire new customers who are solely shopping on price, not on the publisher experience.<\/span><\/span><\/p><p><span style=\"font-family: var(--uicore-typography--p-f,'Inter'); font-size: inherit; font-style: var(--uicore-typography--p-st,'normal'); font-weight: var(--uicore-typography--p-w,'600'); letter-spacing: -0.8px; text-transform: var(--uicore-typography--p-t,'none');\">Throughout 2023 and 2024, Sigma Sports 3% of their total turnover through AWIN&#8217;s affiliate network, but 90% of this was through a single cashback website.\u00a0<\/span><span style=\"font-family: var(--uicore-typography--p-f,'Inter'); font-size: inherit; font-style: var(--uicore-typography--p-st,'normal'); font-weight: var(--uicore-typography--p-w,'600'); letter-spacing: -0.8px; text-transform: var(--uicore-typography--p-t,'none');\">Sigma Sports came to Avelon to explore our direct relationships with publishers in the sports industry and to diversify their affiliate base.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0f4b3c elementor-widget elementor-widget-heading\" data-id=\"a0f4b3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Low bar, high results<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f6b868 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2f6b868\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sigma Sports set a trial target for Avelon to deliver 10% of what AWIN was generating per month, both in revenue and traffic, exclusively through sports publishers. It was a low bar, but as Sigma Sports would be our largest account, we were excited to exceed expectations.<\/p><p>Andrew personally managed the Sigma Sports account, to ensure we had full control over every affiliate relationship and the ability to take advantage of gaps in the market. With 80,000 products in the Sigma Sports product feed, we assessed that there were 8,320 contextual link spaces in our network with no valid links to products. These missed opportunities were costing Sigma Sports potential revenue.<\/p><p>Sigma Sports chose to work with a select number of publishers, including Cycling Weekly, Bike Perfect, MBR, BikeRadar, Bikesy, Road.cc, Affilizz, Which?, and a few of their own ambassadors. We provided enhanced commissions as a &#8220;welcome&#8221; bonus and focused on building strong relationships with these key partners.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5d0e63 elementor-widget elementor-widget-heading\" data-id=\"b5d0e63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What was the outcome?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b20e965 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b20e965\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our goal was to reach 10% of AWIN&#8217;s monthly turnover, but by the third month, we&#8217;d exceeded AWIN&#8217;s total sales \u2014 all without any discount code or cashback websites.&nbsp;<\/p><p>Update: we now attribute 50% higher than what AWIN was tracking.<\/p><p>Avelon works directly with publishers and uses product feeds to sync affiliate links contextually, ensuring relevant and accurate product links. As a result of this success, Sigma Sports ended their agreement with AWIN and works exclusively with Avelon.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-156d311 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"156d311\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" data-attachment-id=\"10265\" data-permalink=\"https:\/\/avelonetwork.com\/knowledge-base\/case-studies\/sigma-sports\/attachment\/artboard-14x-100\" data-orig-file=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2025\/01\/Artboard-1%404x-100.jpg?fit=4514%2C4610&amp;ssl=1\" data-orig-size=\"4514,4610\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Artboard 1@4x-100\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2025\/01\/Artboard-1%404x-100.jpg?fit=1000%2C1021&amp;ssl=1\" width=\"1000\" height=\"1021\" src=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2025\/01\/Artboard-1%404x-100.jpg?fit=1000%2C1021&amp;ssl=1\" class=\"attachment-large size-large wp-image-10265\" alt=\"\" data-attachment-id=\"10265\" data-permalink=\"https:\/\/avelonetwork.com\/knowledge-base\/case-studies\/sigma-sports\/attachment\/artboard-14x-100\" data-orig-file=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2025\/01\/Artboard-1%404x-100.jpg?fit=4514%2C4610&amp;ssl=1\" data-orig-size=\"4514,4610\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Artboard 1@4x-100\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2025\/01\/Artboard-1%404x-100.jpg?fit=1000%2C1021&amp;ssl=1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-003f2c0 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"003f2c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The average order value driven through each publisher wasn&#8217;t drastically different, but the breakdown of the categories was expected. Riders are looking to layer up, change components and get their bikes ready for winter in October and November &#8211; and this is shown through the purchases we&#8217;ve recorded (as you can see below).<\/p><p>The below graphic shows that accessories were 9% of all items within an order, whilst clothing totalled 48% and components 34%.&nbsp;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fd5b3a elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"5fd5b3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"10264\" data-permalink=\"https:\/\/avelonetwork.com\/knowledge-base\/case-studies\/sigma-sports\/attachment\/artboard-1_24x-100\" data-orig-file=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2025\/01\/Artboard-1_2%404x-100.jpg?fit=4514%2C4610&amp;ssl=1\" data-orig-size=\"4514,4610\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Artboard 1_2@4x-100\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2025\/01\/Artboard-1_2%404x-100.jpg?fit=1000%2C1021&amp;ssl=1\" width=\"1000\" height=\"1021\" src=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2025\/01\/Artboard-1_2%404x-100.jpg?fit=1000%2C1021&amp;ssl=1\" class=\"attachment-large size-large wp-image-10264\" alt=\"\" data-attachment-id=\"10264\" data-permalink=\"https:\/\/avelonetwork.com\/knowledge-base\/case-studies\/sigma-sports\/attachment\/artboard-1_24x-100\" data-orig-file=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2025\/01\/Artboard-1_2%404x-100.jpg?fit=4514%2C4610&amp;ssl=1\" data-orig-size=\"4514,4610\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Artboard 1_2@4x-100\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2025\/01\/Artboard-1_2%404x-100.jpg?fit=1000%2C1021&amp;ssl=1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-959d952 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"959d952\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"letter-spacing: -0.8px;\">Traffic and conversion rates are something to consider when using affiliates to drive new sales. Too much traffic and a low conversion rate can indicate a lack of context, or an unengaged audience supplied by the affiliate and anything sub 1% is cause for concern. However, anything 2% or higher is considered top-tier and indicates great relevance to the end-consumer.<\/span><\/p><p><span style=\"letter-spacing: -0.8px;\">As we tailored Sigma Sports&#8217; approach and looked to build meaningful relationships, publishers were highly motivated to link from relevant articles and not from just about anywhere. How did they do this? Product feeds.\u00a0<\/span><\/p><p><span style=\"letter-spacing: -0.8px; font-size: inherit; font-family: var(--uicore-typography--p-f,'Inter'); font-style: var(--uicore-typography--p-st,'normal'); font-weight: var(--uicore-typography--p-w,'600'); text-transform: var(--uicore-typography--p-t,'none');\">Product feeds allow publishers to match the exact product they&#8217;re reviewing\/analysing to the best price, commission and stock availability across the internet through an automated deep link. These feeds help publishers build trust with their audience as it&#8217;s virtually impossible to link to an item that&#8217;s out of stock, so the consumer knows that when they click they&#8217;re not only getting the best price, they&#8217;re finding a product that&#8217;s in-stock.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3847f3 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"d3847f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"10263\" data-permalink=\"https:\/\/avelonetwork.com\/knowledge-base\/case-studies\/sigma-sports\/attachment\/artboard-1_14x-100\" data-orig-file=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2025\/01\/Artboard-1_1%404x-100.jpg?fit=4513%2C3990&amp;ssl=1\" data-orig-size=\"4513,3990\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Artboard 1_1@4x-100\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2025\/01\/Artboard-1_1%404x-100.jpg?fit=1000%2C884&amp;ssl=1\" width=\"1000\" height=\"884\" src=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2025\/01\/Artboard-1_1%404x-100.jpg?fit=1000%2C884&amp;ssl=1\" class=\"attachment-large size-large wp-image-10263\" alt=\"\" data-attachment-id=\"10263\" data-permalink=\"https:\/\/avelonetwork.com\/knowledge-base\/case-studies\/sigma-sports\/attachment\/artboard-1_14x-100\" data-orig-file=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2025\/01\/Artboard-1_1%404x-100.jpg?fit=4513%2C3990&amp;ssl=1\" data-orig-size=\"4513,3990\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Artboard 1_1@4x-100\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/avelonetwork.com\/wp-content\/uploads\/2025\/01\/Artboard-1_1%404x-100.jpg?fit=1000%2C884&amp;ssl=1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be2f991 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"be2f991\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"letter-spacing: -0.8px;\">A new term we&#8217;ve conjured is also &#8216;mixed category purchases&#8217; &#8211; which means consumers were purchasing across categories. 24% of all orders were mixed category purchases with one or more items from two or more categories.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c8d133 elementor-widget elementor-widget-heading\" data-id=\"9c8d133\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Improving the program throughout 2025<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb2b362 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"cb2b362\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Affiliate marketing is all about relationships. The more trust and better communication you have with someone, the better they&#8217;ll perform. With Sigma Sports and the publishers we&#8217;re working with, we constantly communicate new deals and ensure product feeds are up to date and offer the highest chance of success.\u00a0<\/p><p>We\u2019ll be working closer with Sigma to identify new opportunities and grow their program into new markets. We&#8217;re excited about the future of this partnership and, as we expand into running, health and wellness, and general fitness, we&#8217;re confident that there will be huge growth for the Sigma Sports team.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>How did Avelon replace AWIN within 3-months and help the omnichannel retailer focus on content publishers?<\/p>\n","protected":false},"author":228586669,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_crdt_document":"","content-type":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1366],"tags":[],"class_list":["post-10260","post","type-post","status-publish","format-standard","hentry","category-case-studies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sigma Sports Case Study: Moving from cashback &amp; vouchers to content publishers | Avelon<\/title>\n<meta name=\"description\" content=\"Sigma Sports Case Study: Moving from cashback &amp; vouchers to content publishers Join Avelon now, the sports specific affiliate, ambassador and publisher platform.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/avelonetwork.com\/knowledge-base\/case-studies\/sigma-sports\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sigma Sports Case Study: Moving from cashback &amp; vouchers to content publishers | Avelon\" \/>\n<meta property=\"og:description\" content=\"Sigma Sports Case Study: Moving from cashback &amp; vouchers to content publishers Join Avelon now, the sports specific affiliate, ambassador and publisher platform.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/avelonetwork.com\/knowledge-base\/case-studies\/sigma-sports\" \/>\n<meta property=\"og:site_name\" content=\"Avelon\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-20T14:40:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-01T15:35:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/avelonetwork.com\/wp-content\/uploads\/2025\/01\/Artboard-3_2@10x-100-1024x466.jpg\" \/>\n<meta name=\"author\" content=\"Andrew\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andrew\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/avelonetwork.com\\\/knowledge-base\\\/case-studies\\\/sigma-sports#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/avelonetwork.com\\\/knowledge-base\\\/case-studies\\\/sigma-sports\"},\"author\":{\"name\":\"Andrew\",\"@id\":\"https:\\\/\\\/avelonetwork.com\\\/#\\\/schema\\\/person\\\/c7fc4d724ac32c2d086b6c6c0339353b\"},\"headline\":\"Sigma Sports Case Study: Moving from cashback &amp; 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